Inspiring the next generation of creative talent is at the heart of Creative Access’ work. We are dedicated to empowering students with the skills and confidence they need to break into the creative industries. To bring this mission to life, we deliver creative industry insights days for students, and youth and community groups that are packed with inspiration, networking, and career opportunities. Here’s a case study of our industry insights day organised with the University of Sheffield careers team, in which we showcased the world of TV and creative careers at ITV, Manchester to 25 of their students.
Overview
We have a longstanding partnership with the University of Sheffield, designed to engage their diverse students who study everything from humanities to law. This trip was one in a series of insights days throughout 2024 that Creative Access’ outreach team planned to support Sheffield students as they prepare for graduation and beyond to:
- Learn about the creative industries: Providing students with a comprehensive understanding of the diverse roles available
- Gain confidence and optimism: Empowering students to see their potential and feel excited about their career prospects
- Network with peers and experts: Facilitating connections with industry professionals and like-minded peers
Approach
What the day involved:
University of Sheffield students travelled to ITV in Manchester for an exclusive opportunity to explore one of the UK’s leading creative hubs. The agenda was carefully curated to inspire and inform including:
- Coronation Street set tour: Students began their day with a behind-the-scenes tour of the iconic Coronation Street set, providing a unique glimpse into the world of television production
- Panel discussion with industry experts: A dynamic panel of professionals from various disciplines including business, scripting, talent management, and communications shared their career journeys, followed by a Q&A. The session opened students’ eyes to the wide array of roles available in the creative sector, as well as how to stay resilient whilst job hunting and top tips for career development.
- Employability workshop: The Creative Access outreach team delivered a bespoke session focusing on identifying personal strengths, navigating imposter syndrome, personal branding and pitching skills.
Impact
The day proved to be an overwhelming success. Feedback from the students was overwhelmingly positive:
- 100% of attendees agreed or strongly agreed that the day increased their confidence in pursuing a career in the creative industries
- 100% of attendees agreed or strongly agreed that the experience left them feeling inspired and optimistic about their future careers
The creative industry insights day highlighted the power of exposure and goal-setting in encouraging students to take meaningful steps toward their creative ambitions.
Student testimonial
“I learnt that it is possible to succeed in creative industries, especially outside of London. Rejection is part of the process and you have to persevere. Networking is crucial!”
The day offered them a fantastic variety of experiences, and helped them think about their own futures following their studies.
Are you interested in booking a creative industry insights day? Don’t hesitate to reach out to our outreach team on email.
Images taken by University of Sheffield.
