Last month, Creative Access partnered with leading media law firm, Simons Muirhead Burton to host an inspiring evening of conversation exploring what it means to build a career on your own terms. Bringing together founders, CEOs and creative leaders from across the cultural and media landscape, the event delved into the realities of moving away from traditional employment and creating businesses shaped by purpose, community and creativity. The discussion offered an honest look at risk-taking, pivot points and the growing number of ways to build a life in the creative industries.

Our trailblazing panel included:

• Alex Zepherin, founder, Don Dada Studios and Creative Access alum
• Dhanny Joshi, co-founder and managing director, Big Deal Films
• Laura Tannenbaum, CEO, Fabric Social, founder, That Lot and Creative Access non-executive director
• Peter Weiss, partner and head of corporate and commercial teams at SMB
• Rami Kadri, founder, Two Tabs Social and Creative Access alum
• Mel Rodrigues, CEO, Creative Access and founder, Gritty Talent (chair)

The conversation began with the question that connected all of our speakers: what inspires someone to step away from stability and build something of their own?

Dhanny shared that his journey started with ambition and a determination to carve out space in the music industry after spotting gaps he felt compelled to fill.

Rami, on the other hand, described a very different path, one that began with studying criminology before unexpectedly moving into digital campaigns. Working on Little Mix, then on award-winning projects, gave her the confidence to shape her own future and respond to the lack of senior representation she saw around her.
For Alex, her first Creative Access internship highlighted the desire to take more ownership over her creative work. Freelancing with Tate and the BBC helped her build momentum until she eventually launched Don Dada Studios.
Laura spoke about progressing through senior marketing roles before co-founding That Lot. Early partnerships with Virgin Media and Channel 4 showed her the potential of building an agency rooted in strong ideas and strong relationships.
Peter, meanwhile, reflected on the guiding role of purpose in his career, shaped early on by his work with the Death Penalty Project and the importance of being surrounded by people who challenge and support you.

The panel explored the first steps of building a business, a stage often marked by uncertainty and experimentation.

For Dhanny, not having money became a strange advantage because it forced him to be creative, unafraid and deeply resourceful.
Laura explained how converting early clients into retainer relationships brought stability and made it easier to plan month by month.
Rami highlighted the importance of industry networks. Her work on Burna Boy’s album created trust and visibility, while grants such as PRS and Time to Power Up helped fuel the next phase of her work.
Alex credited a strong support system and the unexpected rise in freelance opportunities during the pandemic, which enabled her to build her studio more quickly than expected.

The discussion then turned to internal culture and the environments each founder aims to create.

Peter reminded us that strong values are inseparable from good business and that a clear vision guides decisions at every stage.
Alex described how her own lived experiences shaped the culture at her studio, especially the importance of trust, creative freedom and learning from both positive and difficult moments.
Laura spoke about the need for psychological safety and flexibility and how important it is for teams to show up as their full selves without fear of judgement.
Dhanny reflected on representation in the TV industry and how the experiences behind Dreaming Whilst Black informed his approach to access, progression and preparing under-represented creatives for real challenges. The growth of the Big Deal Films alumni network is a testament to the lasting impact of this focus.

The evening ended with an open Q&A that touched on long-term planning, confidence building and the unpredictable but rewarding nature of creative entrepreneurship.

Thank you to our brilliant panellists, to SMB for hosting us, and to everyone who joined us for an energising and thoughtful conversation.

To stay connected with future Creative Access events and opportunities across the creative industries, make sure you are registered with us and keep an eye on our Opportunities Board.

Jordan John founded Underscore Studios, a London and South West based social enterprise working between film, events and education and committed to increasing accessibility in the arts. Recently awarded the Creative Access Career Development bursary towards his own short film, These Streets, John shares his experiences as a working-class founder and writer, and top tips for like-minded creatives. 

The dream. Every creative defines it differently. For some, it’s becoming a storyteller, for others, it’s bringing ideas to reality.  

The creative industries are often portrayed as accessible; a platform where anyone can be recognised and appreciated. However, for many, those dreams of creative success are buried by the weight of limited networks, financial barriers, and classism. How accessible are creative opportunities within sectors such as TV and film when identity is often intertwined with class? This was the primary question I wanted to explore on founding my non-profit company; Underscore Studios. 

When starting out as a young creative, I did what many filmmakers tend to do; I made films with my mates. I knew I wanted to be a writer, so this period was less about learning the technicalities of filmmaking, and more about creating scripts that evoked emotion. I wrote what I knew could be translated easily on to screen but also what allowed people to feel things. This was a period of experimenting with language and story structure; something I’m still experimenting with today.  

On founding Underscore Studios, I imagined accessibility. I envisioned a platform that provided support and access to resources, aimed specifically at working-class creatives. What initially housed my individual projects soon became a platform to champion like-minded, working-class individuals.  

Underscore Studios has been able to support working-class creatives by providing a multitude of free or affordable services. Free script reports to over 250 working-class writers, access to educational workshops held by industry professionals, and hosting Underscore Cinema; one of the few London-based film festivals exclusively for working-class creatives. For Underscore Studios, supplying free and affordable opportunities is an essential step in breaking the creative industry open to working class creatives. 

This has only been possible by strengthening relationships with larger organisations, such as Creative Access, Film London and the BFI. Being awarded the Creative Access Career Development bursary made it possible for my own short film, These Streets, to circulate.  

Creative Access played a huge role in allowing more people to interact with and witness that project. The response that followed reaffirmed that creatives are looking for organisations to sit up and listen to their creative needs. We need organisations that stand by us.  

8%* is the percentage of creatives in the TV and film industry that identify as being from a working-class background. Working-class can often looks like families growing up on low-income. It looks like financial obstacles, free school meals, and limited access to higher education**.

In my short film, These Streets, the story of a young woman navigating her creative dream is depicted as she faces the challenges presented to her resulting from her working-class background. The film wrestles with a core concept: opportunity. This project marked the first time I embraced spoken word as an art form, and I wanted to ensure that the protagonist’s poetry vibrated with determination and grit, with an overpowering sense of hope and commitment in her passion. This is where a working-class voice is heard. This is where a working-class creative audience is spoken to. 

I would advise understanding and embracing your social class and background. I’m at the stage of my career where I can recognise class is an undercurrent within my writing, but it doesn’t define how I write. As it is my experience of life, it feels organic to include in my projects and storytelling; I work with it now like a valued tool.  

Embracing your resourcefulness as a working-class creative is an essential part of progressing in the industry. This can look like reaching out to local theatre organisations to see how they can help you. Becoming familiar with contacts like Creative Access can open doors to support and will prove to be beneficial in the long term. It’s essential to expose your work to the resources available, as it shows that there is an undeniable demand for similar platforms to exist. 

Platforms like Underscore Cinema, can only be maintained when working class creatives share the same mantra. A high demand means more success. More success for the film festival means more opportunity for working-class artists. As this cycle begins to stabilise, better bonds are created between Underscore and organisations like Creative Access, offering more opportunities for support and collaboration. 

* https://www.equity.org.uk/news/2024/working-class-creatives-at-lowest-level-in-a-decade

** https://post.parliament.uk/education-inequalities-and-attainment-gaps

When Lucia Aide describes her Creative Access internship as ‘aligned, insightful and encouraging’, it’s clear she’s found her stride. Her journey to this point hasn’t been straightforward – shaped by loss, reflection, and a renewed sense of purpose – but it’s led her to a career rooted in creativity, connection and community. 

From starting her own platform, theConn3ct at 21, to bringing fresh ideas to Creative Access working across our career development programmes Springboard and Thrive, Lucia is full of ambition. We spoke about her path so far, the power of pausing, and what it means to take up space as your authentic self in this latest instalment of Diary of a CA Intern. 

CA: How would you describe your internship so far in three words? 

Lucia: Aligned, insightful and encouraging. 

You really stood out in your interview for being sure of how this internship will fit into your career goals. How did you get to that point? 

It’s so interesting that was felt! I’ve experienced a lot of loss, which has had a big impact on me and my career too. This year, I’ve spent a lot of time reflecting on what I’ve done and the skills I have, and figuring out where they could be applied. That process really helped me understand what I want and where I could go next.  

I also was able to connect with a mentor through the Creative Mentor Network this year. That helped me do some deep thinking about what I value when it comes to a job. 

Sorry to hear you’ve experienced a lot of loss and it affected so much of your life and career at that point. Do you think that you made you more aware of how useful career development is? 

Yeah, I’m very invested in the idea of being a part of people’s journeys and helping them realise the greatness that lives within them. 

And I do think because of my experiences, I have a perspective on what’s needed for people in these spaces. I know as a young person, people sometimes misguidedly make programmes that don’t serve the community they are trying to, because of a lack of understanding. Then that doesn’t make the intended impact.  

So, I do think having lived experience is valuable, as well as just being passionate about helping people. 

Creative Access holds very closely the ethos: ‘By under-represented people, for under-represented people’. Are you bursting with ideas for how Creative Access can improve or develop its work with people like ourselves now you’ve been here a little while?  

One thing, I’ve realised is that I enjoy developing things. I’m always thinking about how we can improve or make an even bigger impact. 

Creative Access is doing really amazing work. Even the first week I was like, ‘Wow. If I wasn’t working here, I would want to be able to get onto the Thrive or Springboard programme.’ I can see how access is being created.  

I also think there’s always room for improvement and that’s why it’s important that there’s a role like mine that can bring in people with fresh ideas from various backgrounds. Whether it’s who they are, what they’ve done or the experiences that they’ve had, I feel those are the things that really shape businesses like this. 

You’ve squeezed in going to university, setting up your own platform, theConn3ct, and getting this internship into a pretty short amount of time… I think the CA community would love to know about how you did it?

A lot of the things that I’ve done have stemmed from poetry. I discovered George the Poet through my English teacher when I was young and I thought wow – he was speaking about important topics, but he sounded like my brothers or my cousins that used to rap. Then I started writing, and it gave me a way to express myself.  

So, when I was 15, I started a platform and we did events in London that consisted of speakers, poets, musicians, and panel discussions. I was running it with my friends and negotiating with venues. I was just passionate about gathering people! 

But then a loss in 2019 forced me to pause. I took some time out of university after my first year. When I went back to university a year later, I found the courage to get back up again. 

I came up with an idea that would get creatives connecting – theConn3ct. It’s a platform that’s dedicated to curating experiences and creative projects that are rooted in community, connection and creativity. 

In 2023, we had our first event that was funded in Kent at my university, and then we did our first event in London. From there we’ve been curating these creative spaces with people who just value community and connection.  

I truly believe that no matter who you are or what you do, you’re going to need us creatives. Whether it’s a photographer, or your heart just needs that music to your ears, you’re going to need us. 

You said you found the courage to pick yourself back up again after something terrible happened. What advice you would give to someone who has gone through something painful and is trying to get their creative momentum back? 

I’m very big on sharing my story because I think about the times where I’ve wanted to hear someone open up about something that they’ve gone through just so that I wouldn’t feel alone.  

Having to take time to pause has been important for me. Sometimes we think that if we pause, everyone else is going to keep moving and we’re just going to stay still, but pausing is probably going to have an important effect on how you move forward. So, don’t be scared to just take time. 

The second thing I’d say is ask for help. One thing that I made use of at university was anything offered to me to do with well-being.  

Because of the taboos related to mental health, it’s scary to tap into that kind of support, but whoever you feel safe with, I encourage you to talk to them.  

Our life experiences, especially the difficult ones that you’re discussing, can be so relevant to who we are, and even sometimes where our strengths come from. How closely do you feel these challenges are part of who you are as a professional? 

It’s hard to know me and understand my strengths and my skills, without a certain understanding of my story – that’s just how I work. So, I may not tell you the whole spiel but theConn3ct isn’t theConn3ct without you understanding the person that’s behind it.  

That doesn’t mean I don’t feel embarrassed sometimes, thinking “Maybe I shouldn’t have said that!” But I know that all I’ve gone through has made me who I am, and I can’t run away from it. 

We take inspiration from your confidence! Where does it comes from?  

Growing up as a kid, I was a very shy but when I started performing and singing it built my confidence.  

Self-doubt has lived with me for a while, but I do the inner work – reminding myself that I am a gifted person and I am deserving of being in the spaces that I want to be and desire to be. 

One of my goals coming into this traineeship was that I wanted to take up space and I wanted to use my voice. If I have something to say, I want to say it, if I don’t, I won’t.  

I think coming from an under-represented background, one of my fears has been like – whatever space I’m going into – I might be too much or I might not be enough, or the way I speak isn’t professional enough or who I am isn’t a professional enough. I think over the years, life has taught me that is better to stay you. Yes, be professional. Yes, be this this or be that, but do it in your way. It’s gotten me to where I am. 

What was it about the thrive traineeship at Creative Access that caught your eye? 

That it was a 12-month contract and a ‘let’s see how much you can develop in this time’. I’ve never been in a position where people have said ‘Let’s see how we can support these natural gifts things you have and help you develop’.  

Working with the community and partnerships manager was also exciting to me because I’m passionate about relationship building. Through Conn3ct events, I’ve been able to gain some experience but there’s room for development. I have my way of doing things without anyone telling me to, which I’ve winged it up until now! But I wanted to know how Creative Access produces events from the concept to the end goal. 

I think the values that Creative Access hold are very dear to me, and it’s what I’ve always been passionate about; creating access for creatives and to each other and to opportunities. Those are things that really get me going. 

Another big passion of mine is my identity and this idea of belonging; letting people know that no matter where you’re from or how you identify, you deserve to be in the spaces you want to be in and you can belong. Also, employers need to create safe spaces for people to feel like they can belong and that their identity matters.  

Sometimes landing a CA internship can make you feel like a fish out of water at first! How has the adjustment been and what do you wish employers knew? 

Being an intern is hard, and doing the Springboard induction really showed me that it’s hard to go into anything when you haven’t had that much experience. You’re entry level and no one’s really taught you how to navigate these spaces and you come from a background where you don’t even know people who would have even ever gotten this type of opportunity. It’s so difficult but it’s also really rewarding, because I did this. I got to this point. I brought myself to the table. 

However, a message I have for employers is: really ensure that there’s great structures [in place for interns]. I think Creative Access is doing a great job at trying to ensure that trainees and interns are getting a smooth onboarding process.  

What can we expect from you after you complete your traineeship?  

I’m excited to look back at where I was now and think that I showed up, did my best, made an impact on others as well as on myself. 

I also look forward to tapping more into my creative side! I’m passionate about storytelling and there’s pictures that I’ve taken over the years as I’ve travelled back to Uganda which I plan to tie that into an essay about identity and belonging. 

Thank you so much for your time, we can’t wait to see what you do next!

Stay in touch with Lucia and follow her work on:

• Lucia’s LinkedIn 🔗
• The Conn3ct’s Instagram 🔗

Creative Access is super excited to collaborate with Carolyn; a 25 year old freelance copywriter and founder of Word Tonic. Carolyn spends her days crafting carefully curated lines for ads (like the kind you read on billboards), blog posts (just like this one!), and even funny little captions on social media.

Like most of us, she wasn’t told about this career at school and went on a tipsy topsy journey to get to where she is today. So if you want to find out what a day in the life of an actual copywriter looks like – and get a few tips along the way –  just read on!

Ok, but who am I and what is copywriting?

Helllllllo! Carolyn here. I thought it kind of made sense to tell you a bit about my journey into copywriting.

But first…what is copywriting?

I get asked this question a lot but in a nutshell; it’s writing stuff for brands. It’s marketing material. It’s that blog post you just read on how to make banana bread. It’s that ad you saw on the tube that made you giggle. Even the funny writing on the side of Oatly cartons is copywriting:

Now I never even knew that this career existed at school. And I kinda feel like that’s a canon moment for most of us. The kids who were good at science and STEM subjects had THE WORLD ahead of them but us English Lit kids? Nah. We either had to write a best-selling book or become a journalist. And if that didn’t work out, maybe get into teaching. I still remember going to my ‘careers advisor’ and telling them I loved writing. 

Their response?

“Honey, do you really want to become an English teacher? Because that’s the most viable option.”

Thanks for nothing Mrs Smith.

ANYWAY.

With basically no help from school, I decided I’d just go to uni. Because that’s what everyone else was doing and well…it would buy me time to figure out the rest of my life.

So, I went to study English (surprise) at Queen Mary University of London but…I just didn’t love it. I hated analysing why a door was blue and to be totally honest, I couldn’t afford it. My dad’s a postman and my mum was a nanny –  and they were both alcoholics. I love them, but it made juggling studies really difficult.

So, I decided to quit. But luckily within the last few months of making that decision, I found out about freelance copywriting and realised I’d finally found a career that made me excited.

I could write for a living. I could be creative. And best of all – since it was freelance – I could travel. Be my own boss. Have autonomy.

And that’s how it all started.

Now? I’ve been a copywriter for eight years and I’m also the founder of Word Tonic; a community of 2500+ gen-z copywriters.

What is Word Tonic?

Word Tonic is basically an online learning platform and community for young people to learn about copywriting and level up with lots of resources.

I created it because I was tired of always being the youngest one in other copywriting communities and I wanted to create a more accessible route into the industry. Especially for people who maybe don’ t have degrees or don’t look ‘great’ on paper.

Now we do weekly copywriting masterclasses with brands like Marvel, briefs to help build up your portfolio, live writing challenges with brands, and host live networking events across London.

What does a day in my life look like?

Freelance copywriting is very different from a normal 9-5. I don’t have a ‘boss’ breathing down my neck asking where my work is. I’m not clocking in or logging my hours. I don’t even go to the office. And the best part? I can travel while I’m working-  as long as I get the job done. So I thought it would be cool to give you a peek at what a normal day in my life looks like. No sugar-coating whatsoever.

8.30am; wake up, snooze, repeat

I used to be a barista for exactly one week and a half (I couldn’t take the pressure) and I remember having to wake up AT 6AM to be there for the store opening. And that’s one thing I love about freelance copywriting; no set work hours!

Since I work for MYSELF, I can decide when I get up. And I’ll be honest, some days are rough. Some days I’m feeling a lil bit low. Other days I might have woken up feeling like death after scrolling on Instagram until 4am. And on those occasions, I’ll sleep in. Sometimes even till 10am.

But most days I get up at 8.30am and start my day.

OH and this will be my ‘work outfit’ for the day:

LIL FREELANCE COPYWRITING TIP: I won’t lie – having this freedom is great but you do need to have a certain level of willpower and ambition to get stuff done. Because yes, you can wake up when you want and work when you feel like it –  but only to a point if you actually want to get paid. 

So my best piece of advice for those days when you’re feeling uninspired and totally ready to just veg with your Nintendo Switch? Have a reward set up for later in the day. I literally tell myself, ‘Carolyn, you’re gonna get to watch Real Housewives and eat chocolate.’ It sounds SO dumb, but it honestly does get me out of bed.

9.00am; breakfast (and by breakfast I mean coffee)

Again, I’m just being honest here. I tend to just grab a coffee and start working right away. I’ll usually look through my emails, catch up with any client comms and get my head straight for the day with some sort of to-do-list.

9.15am – 11am; client briefing 

After putting on a semi-decent shirt (I’m still wearing my boyfriend’s boxers but they’ll never know) I hop on a call with one of my clients. Some people think copywriting is just WRITING and that no human interaction is needed. Not true. Even if you’re an introvert, you’ll still need to attend meetings – especially if a new brief comes through. 

So on this call, I was given a brief to write my client’s monthly newsletter and to write a blog post on sales psychology. After the call, I spent about an hour dissecting the brief to make sure I understood what was being asked of me and started planning my work!

LIL FREELANCE COPYWRITING TIP: Freelance copywriting isn’t just about writing; how you interact with your clients is also A HUGE part of it. So you need to make sure you’re on top of emails and responding to stuff in a timely manner, and that you’re getting work sent in on time. BUT…and I found this out the hard way…never set the expectation super, super high. I remember at the start of my career, I was eager to please please PLEASE. So as soon as I got a brief, I’d aim to get the work done within 2 days. Even if the deadline was in a week.

 I just wanted my clients to think, ‘wow, she’s fast!” And they did love it. But soon, it became something they expected. So as soon as I started handing work in on the deadline date, they were disappointed. So instead of being eager-beaver, just get your work in one day ahead of the deadline – max.

11am-12pm; work and blank Google Doc syndrome

And now it’s time to workkkkkkkkk. I put on some music and I spend the next hour trying to come up with words and ideas related to the brief. About half my time is spent looking at a blank Google doc.

LIL FREELANCE COPYWRITING TIP: Writer’s block sucks and it never really goes away. You just get better at handling it and coaxing the creativity out. One way I like to do this is by ‘getting the gunk out.’ AKA, writing the worst way first. Let’s say I get given a brief to write a headline about chocolate. What I’ll do is spend at least 10 minutes purposefully coming up with as many bad ideas as possible- and writing them down. Sounds weird, but I find it a nice way of clearing out my brain before I get to work seriously.

12pm-1pm; lunch at my local

This is literally the only time I will make an effort (when food is involved).

1pm-2pm; Google deep dives and research rabbit holes

When I get back, I switch gears to work on a DIFFERENT COPYWRITING PROJECT. Because as a freelancer, I can have many different clients – all at once. Which in some ways is really nice; having the variety can be exciting. But it can also be a bit draining to switch between two briefs.

Part of my work with this particular project involves doing A LOT of research so I spend most of my time on Google Scholar trying to find sources to better understand the topic I’m writing about.

LIL FREELANCE COPYWRITING TIP: You’ll pretty much always need to do some kind of research for a copywriting project. But it will come especially handy when you’re writing about something you don’t 100% understand – or for a target audience you don’t relate to. Take me. The brief I got was to do with writing up a headline for an ad about football for male fans between the ages of 50-60. 

I don’t mind football but I definitely don’t know what being a 50-60 year old bloke who loves footie feels like, and it’s important that I do – or else my copy will come out sounding strange. If you ever get into this problem, I recommend using Reddit. Sounds crazy but it’s a great way to people-watch (safely, online) on different groups of people with particular hobbies and interests. You can even ask them questions.

2.15-3pm; final push through

And then I have one final hour of pushing through because I’m working to a tight deadline. 

Now, this day was quite filled up but it’s important to remember that it’s not ALWAYS that way. And a lot of the time YOU’RE dictating when you work and how long for. Some weeks are slow. Some weeks you’re not inspired, no matter how many walks you do or how many times you reward yourself with limitless supplies of chocolate. 

And that’s okay. That’s the great thing about freelancing. If you wake up one day feeling 100% totally out of it, you can drop it for the day and do something entirely unrelated.

2.15-3pm; learning and development

Once my work is wrapped up, I usually like to spend 30 or so minutes trying to learn some new skills in marketing. It’s always a good idea to stay fresh in this field. 

And remember how I said I was also the founder of Word Tonic? Well, we do weekly copywriting masterclasses in the community and on this day, we actually had a workshop with a Pokemon copywriter (yes, really).

 So I came along to facilitate and lead the call and…wow. I learnt so much! Even though I’m not getting into games writing, sometimes stepping outside your immediate field can help you become more creative.

5pm; a bit of a surf

THAT’S THAT! I end most of my working days between 3pm to 5pm and today I decided to head to the beach (I live in Portugal so it’s right around the corner!) to surf. I’m not good at surfing. Never have and never will be but it’s SO MUCH FUN.

And that’s my day in a nutshell as a freelance copywriter!

Did you know that springtime is the best time to land a new role?

Whether it’s because budgets are renewing or simply because the sun is shining, we’re seeing A LOT more opportunities come through right now. Our data shows a consistent spike in job listings between the months of March and May – and this is trend we’re seeing continue in 2025!

If you’ve been job hunting for a while and are having no luck, we’re here to tell you to keep the faith. Here’s how…

This is your sign to update your CV with all your latest achievements, job responsibilities and the new skills you’ve acquired recently. Aim to refresh your CV and portfolio as regularly as you can – it makes applying for jobs so much easier when you don’t have to spend ages listing new responsibilities

or updating the format!

Whether you’re just starting out or looking to take the next step on the career ladder, read our advice on updating your CV.

Along with giving your CV a spring clean, this is the perfect chance to level up your professional social media channels. Make sure your job title is up to date on LinkedIn. If you use Instagram as a portfolio, pin your post of your latest project. Or, share a TikTok about a recent networking event you’ve attended.

Whatever platform you’re using, make sure you’re shouting about all the amazing work you’re doing!

List your skills and qualifications, then identify gaps you can build on whilst you’re job hunting. Make your goals SMART (specific, measurable, achievable, realistic, timely). If you’re unemployed, it could be a free online course to gain a qualification, or if you’re in work, you could ask to spearhead a new project that reflects your goals.

Here’s some advice from Aki Schilz, director of The Literary Consultancy, who recently hosted a masterclass with us. Take a holistic approach to career planning, using a self-reflective SWOT analysis:

• What are your superpowers?
• What sparks your curiosity?
• What do you value most?
• What impact do you want to have?

Remember, it’s quality over quantity. We often think of applying for jobs as a numbers game – but recruiters can tell when you’ve completely copy and pasted a cover letter or haven’t tailored your CV to the skills in the job description. We know it takes a bit longer, but trust us it’s worth it!

We read 100s of applications a week and the ones that show clear passion for the role and company stand out the most.

Level up your career. Register for opportunities with Creative Access.

At Creative Access, we’ve been thinking about all the ways that AI will impact inclusion, skills and recruitment in the creative economy.  

Technological change is nothing new for creatives – we’re always seeking new tools to do innovative and imaginative things. The mass adoption of creative tools like ChatGPT, Gemini, Runway or Midjourney presents a huge creative opportunity, but it also opens the door to a host of complex cultural, ethical and editorial challenges for anyone using these tools in their daily workflows. 

With this challenge in mind, the Creative Access team has spent the last few months getting curious about the inclusivity and accessibility of AI. Our AI task force meets regularly to review case studies, concerns and to ask ourselves the question: ‘How can we use AI as a force of good in the creative and cultural sectors?’ 

We’ve boiled it down to three main areas of focus for creatives and their employers: 

Access & inclusion: How can the industry ensure that creatives from under-represented backgrounds – who may have less access to this technology – gain the training and digital fluency needed to future-proof their careers? 

Knowledge & skills: What must employers consider when integrating AI into workflows, and how can biases and errors be mitigated? 

Leadership & good governance: What best practices are emerging, and how can leaders navigate legal and editorial frameworks to adopt AI responsibly and inclusively? 

Read on for our insights and find out how our new Inclusive AI training can support you…  

We’ve been talking to creatives about how they use Generative AI (GenAI) to understand where they’re at on their skills journey, and what support they need from both their employers and Creative Access. 

In a recent snap survey with our community, we asked… 

What do you most commonly use GenAI for? 

• Idea generation – 38% 

• Copywriting – 23% 

• Research – 38%  

• Picture & video generation – 0% 

Are you having open discussions about GenAI at work? 

• Informal chats between peers – 33%  

• Managers and senior team members are leading the GenAI conversation – 29% 

• Not at all – 38% 

Have you had any GenAI training in your workplace? 

• Yes – 15% 

• No – 80% 

• It’s in the works – 5% 

Even though our findings show that the majority of workplaces aren’t yet having formal discussions or delivering training on GenAI, insights from our jobs board tell us that employers are increasingly asking for AI skills:  

• We’ve seen spike in the demand for ‘creative AI skills’ between 2022 to 2024 on job adverts – with 13 adverts asking for AI skills in the first 2 months of 2025 alone 

• The most common theme is the ability to use AI to innovate workflows such as in data analysis or creative productions 

• Mentions of AI in job postings vary across industries – with music, theatre, dance and visual arts ranking significantly lower than the likes of publishing, TV and marketing 

As AI reshapes job roles, it also raises critical questions about ownership and fair compensation for creative work. 

A major concern is how AI uses copyrighted material. In February, UK newspapers and creative organisations united for the Make It Fair campaign, pushing for stronger protections. In response, the government pledged to review AI legislation, though concerns remain. 

Just last week, ChatGPT announced a new AI model that is ‘good at creative writing’ fuelling further tensions between tech firms and creatives over the use of copyrighted material to train AI models. 

For creatives from under-represented backgrounds – who already face barriers to fair pay and career progression – AI’s unchecked expansion could deepen inequalities. The industry must act now to safeguard fair creative opportunities through training and ethical AI adoption, rather than waiting for government intervention.  

As ‘off the shelf’ AI tools become more valuable, a lack of workplace training on utilising the technology could widen inequalities. The accessibility of these tools delivers the potential to break down previous barriers to inclusion, but without investment and planning, access could remain limited to a privileged few. 

The risk of biases and propensity for hallucinations in AI tools are also well documented, and its use in recruitment could pose risks to diversity. In 2024, 7 in 10 companies said they planned to use AI in the hiring process, despite most acknowledging its bias. With figures like this bound to grow, it’s vital that employers manage these biases, or risk further marginalising high potential talent from under-represented groups.  

The inclusion of everyone needs to be a priority when designing and adopting AI tools. Therefore, the creative industries must enact proactive measures so that AI’s benefits are shared equitably across the industry. That’s why Creative Access has designed a bespoke AI training workshop to help you harness these new technologies and upskill employees from all backgrounds, disciplines and career stages. 

At Creative Access, we have over a decade’s worth of expertise in breaking down barriers and championing inclusive workplaces. Our training will equip employers, team leaders, and hiring managers with the tools they need to integrate AI fairly, responsibly and effectively. 

Whether in recruitment or creative workflows, AI should elevate rather than exclude talent. From image creation to CV scanning, AI is becoming an essential professional tool. Let’s make sure it’s used ethically, effectively, and inclusively. 

Future-proof your workforce and ensure AI works for everyone. Find out more and sign up for Creative Access’s Inclusive AI training today.

Meet Sophie, a valued member of the Thrive team at Creative Access. Since joining in April 2024, she has played a key role in supporting our community and creative employers, assisting with the running and delivery of a range of programmes, mentoring programmes and employer training sessions. Making the career switch from hospitality to DE&I, Sophie brings years of dynamic experience and a unique skill set that enriches our work. In this Creative Access spotlight blog, she reflects on her career switch, the insights she’s gained along the way and her advice for prospective candidates.

I felt connected to this role as soon as I read the job description. I could tell that running our mentoring programmes would require a lot of empathy, resourcefulness and interpersonal skills, which I gained from years of working in hospitality and interacting with peers, junior staff and guests. On the other hand, helping to deliver and plan our employer training requires in-depth knowledge of diversity and inclusion practices, as well as an ability to contextualise the lived experiences of others within social structures and handle their stories sensitively. I had completed my MA in sociology the year before and was keeping an eye out for a role that would integrate my research experience on race, gender and culture with my passion for working with people. When I read about the Thrive traineeship on the Creative Access website, I couldn’t believe how perfectly it fit my criteria. I knew I wanted to do it – I just had to hope I fit their criteria too (and luckily, I did). 

Until I saw this role, I’d been struggling to find an employer who would take me on as an entry-level employee with my work experience. I worked in hospitality for 9 years, starting part-time at 18 years old alongside my undergraduate degree. I loved so many things about restaurant life: seeing my friends every day, making strangers happy by finding an act of service or piece of knowledge to really elevate their visit, and working with other staff of all ages and backgrounds. I especially loved teaching my junior peers how to assert themselves and take charge of guests’ experiences – and celebrating with them as they became more confident! The problem was that when I became ready for a career change, all the entry-level jobs I looked at required a minimum amount of prior experience in an admin-based role. It was frustrating – I knew I could learn those elements quickly but couldn’t seem to get my foot in the door. 

Over the years I became trusted with handling bookings, responding to reservation enquiries and helping to coordinate private events. For these efforts I was offered a management role and finally had the means to illustrate my communication and interpersonal skills in a tangible way. More importantly, I had emerged from all those years of service equipped with the capability to connect with a vast range of people, including managers, chefs, guests, stakeholders, students and artists. 

Administrative skills can be taught, so prospective employers would be wise not to underestimate candidates with hospitality experience! Restaurants are dynamic environments where every little detail and interaction needs to be dealt with calmly and creatively, so hospitality workers often become quick problem-solvers, highly resilient and judicious as a result – all skills which are valuable to creative industries and translate perfectly well to digital or remote work. 

If you’re reading this, currently working in hospitality and wondering how to sell your transferable skillset for a creative role, I’d recommend drawing on an aspect of service that you’re really good at. Give an example of something YOU took the initiative to improve about your workplace, for guests and/or staff. It’s tempting to pick out teamwork as a key skill from hospitality – which it is! – but you shine as an individual too and that’s what will make you a memorable candidate. 

If you’re wondering what it’s like once you do transition into a creative role, mine was made easier by the support of my wonderful line managers and team members. But truthfully, some habits were hard to pick up in those first weeks. Waking up early when I was accustomed to late shifts, navigating Microsoft Outlook… even just learning how to manage the sheer amount of digital clutter that comes with administrative work. It was funny because I felt equipped to approach the blue-sky thinking and client relationships that went hand in hand with my new role but still needed to ask lots of questions before diarising calendar events. Luckily, the benefit of working at Creative Access is that you’re surrounded by people who champion career development, and they’ve all been adamant that sometimes the best way to learn is to make mistakes and carry on.  

I’m so happy to have graduated from thrive trainee to thrive assistant and proud of the small, significant habits I established to arrive at this stage of my development. And I’m especially proud that working so hard in restaurants with such great colleagues over the years has only ever enhanced my willingness to take on challenges and try new things – all with my own unique style!  

At the Creative Access book club, we’ve closed the final chapter on 2024 having turned an incredible 2,941 pages along the way. We’ve welcomed our community of mentees, interns and alumni to eight chatty meetings to cover an incredible range of new fiction and non-fiction by authors from historically under-represented backgrounds. As always, a huge thank you goes to our partners in the publishing industry for providing book copies and, often, a place to talk about them over the year! 

Here’s what we read in 2024: 

• My Friends by Hisham Matar (Penguin Viking) 

• The Five Sorrowful Mysteries of Andy Africa by Stephen Buoro (Bloomsbury Publishing) 

• Manny & the Baby by Varaidzo (Scribe UK) 

• We Were Girls Once by Aiwanose Odafen (Simon & Schuster) 

• Yellowface by Rebecca F Kuang (HarperCollins) 

• Mongrel by Hanako Footman (Footnote Press, Bonnier Books) 

• Where We Come From: Rap, Home & Hope in Modern Britain by Aniefiok Ekpoudom (Faber) 

• Happiness Falls by Angie Kim (Faber) 

This year we sat down to interview three authors about their new books: Stephen Buoro, Hanako Footman and Aniefiok Ekpoudom (who also happens to be a Creative Access alumnus himself!). We worked with seven different publishers – from independent publishers Faber, Scribe, Bloomsbury Publishing and Bonnier Books to major publishers Simon & Schuster, HarperCollins, and Penguin Random House – to provide 260 copies of books to read who then came to talk about the book as a group. 

“Loved it. The book really made me think about how oral history is collected.” – one reader on Where We Come From: Rap, Home & Hope in Modern Britain by Aniefiok Ekpoudom (pictured above). 

As always, our book picks spanned many genres united by the common theme of being written by authors from marginalised backgrounds. Highlights included finally getting our hands on the hooky and relentless thriller Yellowface by Rebecca F. Kuang (someone at the event said “this book made me fall in love with reading again”) and diving into the social history of British rap and grime with Aniefiok Ekpoudom with his non-fiction book Where We Come From: Rap, Home & Hope in Modern Britain. 

And a special shoutout to Hanako Footman for filling us in about her Waterstones Debut Prize-nominated Mongrel on a Zoom call in September. The novel shifts between three women Mei, Yuki and Haruka as they navigate life across different countries and generations. “I loved the book!” one book club attendee told us. “The characters were compelling, and the interwoven narratives were so lyrically written that it sometimes felt like reading poetry.” 

Our cosy Q&A Zoom call with author and actor extraordinaire Hanako Footman, discussing her first novel Mongrel.  

The Creative Access book club is possible because of our publishing partners that provide copies and often a space to talk about the book, so a huge shout out to both them and our wonderful community of readers who brought these discussions to life. We’re excited for more page turners in 2025! 

We’re always looking for new book club partners. As well as discussing the book, we can organise a giveaway across our socials and make sure you get plenty of coverage across our community. If you’d like to nominate a title by an author from an historically under-represented community (and you can post out 25-35 copies to attendees) please get in touch at theo@creativeaccess.org.uk.  

Work in Publishing Week is a time to celebrate the many paths into publishing and we break minimise barriers to entry, encouraging diverse audiences to consider a career in this exciting sector. At Creative Access, we’re committed to providing resources that empower the next generation of publishing professionals. Below, we’ve curated a selection of expert advice from recent resources, ideal for your prep stage when applying for an opportunity all the way through to taking part in an impressive interview in the publishing world.

If you’re heading into a publishing interview, understanding the tools that underpin the industry is crucial. A key takeaway from our webinar with Penguin Random House is the importance of tech proficiency, especially tools like Biblio, which streamline workflows and manage content efficiently. Demonstrating an understanding of publishing software and how it enhances the publishing process can set you apart in an interview. Watch the full webinar here.

Publishing rights play a pivotal role in protecting and distributing intellectual property. For interviewees, knowing the ins and outs of these rights—such as the difference between territorial rights and subsidiary rights—can show you have a strong grasp of industry fundamentals. As Penguin Random House UK experts point out, a solid understanding of how publishing rights impact book sales and international deals will make you a standout candidate. Read more on publishing rights here.

Thinking about a career switch? If you’re coming from another field, focus on the transferable skills you bring to publishing. Key advice from industry professionals shows that whether you’re coming from marketing, sales, or another creative industry, skills like project management, communication, and adaptability are highly valued. Be ready to articulate how these skills can be leveraged in publishing. Learn more about pivoting into publishing here.

Landing your first job in publishing requires preparation, and knowing what to expect is key. A helpful tip from our webinar with Penguin Random House is to highlight your passion for books, but also demonstrate awareness of the practical aspects of the industry. Understanding the various roles—whether editorial, marketing, or rights—will showcase your broad interest and enthusiasm for the field. Watch the webinar for more insights here.

Publishing isn’t just about writing books—it’s about telling stories in many formats. If you’re interviewing for a role outside of traditional editorial, be prepared to discuss how you can contribute to storytelling through marketing, design, or digital platforms. An essential piece of advice is to showcase your creativity in how you communicate narratives, whether in print or online. This can be a great way to stand out for roles in marketing, sales, or even digital content creation. Explore storytelling careers here.

If you’re interviewing for a sales role, understanding the intersection between sales, marketing, and editorial departments is crucial. The key takeaway from this “Career in Focus” article is to show an understanding of how sales drive the success of a book. Be ready to discuss how you can effectively pitch books, build relationships with booksellers, and manage accounts to boost sales. These insights demonstrate that you understand the business side of publishing as well as the creative side. Get tips on publishing sales here.

With these insights and resources, you’ll be better equipped to ace any interview in publishing. Whether you’re transitioning from another industry or diving into publishing for the first time, these pearls of wisdom will help you confidently navigate the interview process. Explore these resources and more to continue developing your understanding of the industry and strengthen your career trajectory.

Head to our opportunities board to see live publishing roles, internships and opportunities!

Ever wondered what it’s like to be on the front lines of live sports broadcasting?  

Our Diary of a CA Intern series uncovers the career journeys of the latest entrants in the creative industries, placed by Creative Access. This week we’re joined by the talented trainee technical assistant Lanna Cowles. 

In 2023, a new traineeship was launched in memory of the late ITV Sport technical director Roger Pearce. That trainee is Lanna, a drama graduate from Northampton, who smiles for the entirety of our conversation and is soaking up every minute of her technical traineeship. 

Lanna joined the call with us from a hotel room in Norwich before she dashed to work on the Women’s Euro Qualifiers.  

Keep reading to find out her insights into why live TV is so exciting, why the lifestyle isn’t for everyone, and her advice for those aspiring to work in the sports TV industry. 

CA: Hi Lanna, we are so excited to be chatting with you! Can you give us an intro to your industry and where you’re placed? 

Lanna: It’s titled technical assistant, but I get to go around all of the technical departments within sports television, including cameras, sounds, VT (videotape) and vision. At the start of the traineeship, I was seeing everything and then as the year’s gone on, I’ve chosen the areas that I’m more interested in which are sound and VT. 

Whether it’s football, rugby or horse racing, I experience a real variety of different sports and it’s been great seeing stuff like the touring cars and the Euros! 

My role is to shadow and learn, to ask lots of questions and get to know lots of people. It’s just great. I get great behind the scenes insight and then also get to learn it all. There’s absolutely no pressure on my part; my role doesn’t have any direct responsibility which is good because that’s what the scheme is. 

CA: What’s VT? And why do you love it? 

Lanna: VT deals with any of the pre-recorded content. For example, it could be an interview with Gareth Southgate that has been filmed prior, or a highlights reel at the end of the show. Then they have the exciting part where they clip up any of the exciting action happening live! So when you see a replay of that goal or injury, that’s the VT department working very efficiently to get these straight to the director. I enjoy its fast-paced nature and I like that the department feels at the centre of it all, where vision and sound come together. 

CA: What’s the sports industry like to work in? Especially as somebody starting their career? 

Lanna: It’s definitely a certain lifestyle that you have to get used to – I’m in a hotel room right now! 

There’s a lot of moving around the country, being away from home, and the days can be 10+ hours. They do compensate and give me study days where I can just recap everything I’ve learnt. I love it, it just feels weird being part of something so big like the Euros, because I’m not actually that much of a football fan… It’s just so odd seeing my friends posting on their stories about the Euros and I’m like, ‘Ah, it is actually really cool that I work on this!’ 

CA: Has there been anything that surprised you? 

Lanna: It amazes me how resilient each person who works in this industry is. Whether it’s raining or freezing cold outside, whether there is a 12-hour day ahead of them –  everyone I have spoken to loves their job and they are always so enthusiastic about this industry. I never expected the job to feel so rewarding. 

CA: Have you always been interested in this industry? 

Lanna: I was always drawn to cameras and came from a photography background. Then at university, I joined the student-run TV society, where we had a similar kind of setup that was just more amateur. I just loved it so much. 

I was a runner on a few factual entertainment shows for about a year and a half and I did some production work alongside that, which I absolutely hated. I realised I didn’t want to go down that side of it at all! 

I always knew I wanted a technical role. I wanted to stop being a runner and get that step up, and I wanted to get back into live TV but I didn’t know how, and then I saw this role. It felt like all my experience and my interests aligned because I’d worked on the commonwealth games and had my first taste of sports broadcast which I really enjoyed. It felt like it was the role for me. 

CA: You mentioned that networking is a big part of your experience… How have you found making professional connections so far? 

Lanna: Like with anything at the start, it was really daunting. Everyone knows each other and at each OB (outside broadcast) I’d go to there would be new faces all the time. But once you break the barrier and ask someone what their role is or how their day is going, it’s easy from there on and I’m always interested in what they’re up to! 

Everyone is so welcoming, and they know about the scheme so I’m hoping that it will all help me in the future after this. One of the best things about this traineeship is that, after this, people will recognise me and I’ll be a familiar face, and that – networking – is a huge part of this job. I have good faith that I will continue working in this industry! 

CA: So being ‘good to work with’ is just as important as being good at what you do in TV? 

Lanna: Yeah, it’s such a ‘people-person’ job. You’re working with and talking to people all the time and they are long days, so everyone wants someone who’s got a smile on their face. 

CA: What would you say is the heart of working in the technical side of TV sport? 

Lanna: I think what I love so much, specifically for live TV, is that things can go wrong. 

Weirdly enough – I mean it’s not fallen on me obviously – but it’s quite fun to troubleshoot and solve problems. Touch wood, I’ve never seen anything go wrong while it’s live, but I do hear stories all the time of things going wrong, and it is quite fun having to think on your feet knowing that there is that pressure on you. 

People at home wouldn’t even know when there’s something wrong because there’s backups for everything. The amount that goes into it is insane, I could never have imagined the time and effort that goes into it just to get onto our screens; going up to the satellites and back. I can’t get my head around it. It’s a lot of work and a lot of money is in it too, which is why there’s so much pressure to get it live and faultless. So yeah, I love that it has to be perfect, but also if things go wrong, that’s kind of what makes it exciting. 

CA: You’re a successful young woman in an industry where female representation is quite low, do you have any advice for someone wanting to get in? 

Lanna: It’s so difficult because I’ve always said ‘I just got lucky’, but you have to want it. 

What I did was join loads and loads of Facebook groups for TV, and even if I didn’t think I was capable of a job, I still applied for it. 

Sometimes I got them on LinkedIn, or if you’re looking at the credits of a show you really love, you can find someone’s name or find the production that worked on it and search them on LinkedIn, add them and then message them if they add you back. 

It is really difficult and I do think a lot of it is who you know unfortunately, but do what you can to make connections. I was really desperate for it; I was looking every day, always on my phone refreshing those runner Facebook groups, constantly being the first to apply, because a lot of them are first come first serve, so if you don’t see it within 15 minutes, twenty people have already applied and you’ve missed your chance. 

Something that has helped me get this job was being a part of my TV society at university. I spent more time there than I did with my own degree because that’s what I loved more. If you have the opportunity to join online courses in camera, or workshops, or attending film festivals – even if you aren’t that interested – I say just get stuck in, because it’s the people there that will help you get the job and giving yourself that exposure will increase your chances.  

CA: How long had you been looking at Creative Access for opportunities? 

Lanna: Since I finished university, because I was freelance running and never really had a stable job. I was always looking on Creative Access, it’s always been one of the websites I’ve always looked on. I was on a mentoring scheme through Creative Access at university too. l knew I could get frequent opportunities from it and there’s always stuff on there, I literally love Creative Access. 

CA: Final question: how would you describe your internship in three words? 

Lanna: Thrilling. Fast-paced. Fascinating.  

CA: Thank you so much for your time, we can’t wait to see what you do next! 

Stay in touch with Lanna and follow her work on: 

LinkedIn: Lanna Cowles

YouTube

Instagram: @lannacowles 

Welcome to Diary of a CA Intern, the series where we dive into the career journeys of the newest talents in the creative industries, placed in internships by Creative Access. We’re delighted to be spending time with Lauren Warner, a marketing and development intern at the Royal Philharmonic Orchestra (RPO)!

Lauren started her 6-month internship at the symphony orchestra in April this year. After graduating in 2021 with a degree in Psychology, she spent the last few years working as a teaching assistant in schools and volunteering at music organisation Kente Club. At 26-years-old, she said “I can’t do this no more!” and applied for new roles, including RPO’s internship through Creative Access which she is now over halfway through. In our chat, Lauren reflected on her memorable moments so far, how she’s learning to say ‘no’, and how proud her Granddad, who belonged to the Windrush generation, would be of her now. 

CA: Hey Lauren! How would you describe your internship in three words? 

Lauren: Concerts. Challenges. Laughter.

CA: Laughter’s a great one.

Lauren: Everyone in the office is hilarious. There’s a group of young women in the office and we all have that sort of, ‘I’m just a girl moment’ so it’s good vibes. For the longest time, I thought I’d never be able to work in an office.

CA: How has the internship shifted your perspective of working in an office?

Lauren: The flexibility of being able to work from home has opened up so much for my mental health. And I’ve adjusted to the office space culture now. At first I didn’t know what to wear, how many cups of tea I could make in an hour, silly stuff like that. But now I know you just do your job and go home. 

CA: If you could go back to March and say to yourself, ‘Don’t worry. Wear the clothes you want to wear and drink however many cups of tea you want to drink.’ Is that what you’d say to yourself? 

Lauren: I’d say, relax into it. When you are changing environments and you are making a transition like that, you feel very on edge. But relax, because you’ve earned your space. Just take it, don’t overthink it, and enjoy your cups of tea. 

CA: So did you always have your eye on the creative industries while you were working in schools? 

Lauren: I’d been working with a collective called the Kente Club; writing their press releases, helping with creative content and photo shoots. I wanted to segue into something creative, and I saw this opportunity and thought, it’s different but it’s music, marketing, content creation and it’s all the skills that I already sort of do, so why not just try!

CA: Do you think your previous experience is what made you stand out as a candidate?

Lauren: Not to toot my own horn, but I think they liked that I have a lot of experience! I’m a more mature intern at 26. I’ve worked in restaurants, I’ve worked in kitchens, I’ve worked in schools. I’ve also been doing voluntary creative stuff around work for the last four years so I’d used Canva and editing tools before. 

I also did a lot of research on RPO as a brand. I think when you hear ‘classical music’, you might think of stuffy, posh people who don’t really connect with outside society at all, but I researched RPO and saw how much outreach they do, and whether it’s with their education programmes or their music with stroke survivors, they’re actually amazing. 

CA: Hospitality, retail and education gives you so many transferable skills for the creative industries!

Lauren: Exactly.

CA: For those of us who don’t know what a marketing and development intern gets up to day-to-day, what’s a typical day like?

Lauren: Within the marketing team, our main goal is to sell the tickets for concerts. That could mean making promotional content (programmes, flyers, brochures), reaching out to people, video editing, copywriting, proofing and scheduling social media content.

As for development, that’s all to do with fundraising. RPO is a registered charity so we have different schemes and levels of giving to encourage donations. That could look like talking a potential benefactor through the process, their benefits, and how we can incorporate them into the culture of the orchestra. So I work across both teams which is fun. 

CA: How do you find being in a training opportunity across not one, but two teams? 

Lauren: I think it’s amazing, I’m having a chance to learn so much. I was already interested in a marketing career but fundraising and business development is an area I didn’t know much about. I’ve gone from being sure I wanted to do marketing for a charity or NGO I really care about, to thinking that these places obviously have staff and need to be funded somehow, so perhaps I’ll work in fundraising. 

I actually had the opportunity to make a partnership proposal between RPO and a donor and I managed to secure funds, which I’m still sort of processing! I thought, I’m actually doing this job! It felt really good.

CA: Sounds like one of those special moments in an internship where your self-belief grows a little more.

Lauren: Honestly, I went home and said to my Mum, ‘I don’t know how to feel.’ She was asking what was wrong and repeating that I’d done a really good thing, but I thought ‘It doesn’t feel real?’. My brain was really struggling with it and I think it’s because previously in my work, I was often underpaid and underappreciated, just by way of the public sector being the way it is. So when I was sat down and told, “Well done! This thing went through. You did really well. It felt surreal. [she gasps]. But I’m still passionate about education – I tutor English at the weekends and run a classical literature club.

CA: It’s giving: high achiever. Do you think being such a hard worker is why you are where you are?

Lauren: It’s fulfilling, and I have a very hard-working mum and family, period. This internship will open up so many opportunities for me, to say that I’ve worked in this organisation and to have done the things that I have done already in such a short period of time. So that’s just what it needs to be right now. Working hard until I don’t need to work so hard!

CA: Have you come across any challenges or hurdles in your internship so far?

Lauren: Yes. Saying ‘No’. 

I’m trying to cram in as many experiences as I can because I want to soak it all up. I’m also learning to say I don’t have capacity to complete something because I’ve got other things on my to-do list. You know, high achieving kids don’t really like saying, ‘No I can’t do that’. 

I remember that I don’t have to do every single thing that they ask, because they’re not expecting me to, they’ll only ask me if I can because they need it done, not because I have to be the one that gets it done.

CA: What’s your most memorable moment so far?

Lauren: Every concert that RPO has, we get two free tickets, so being able to take my mum to her first ever orchestral show was the cutest thing. She said, ‘I don’t know when to clap!’ And I said, ‘Just follow my lead.’ She got to meet the managing director and it was a wow moment, because it’s not just a dream come true for me, it’s a dream come true for her. 

Nothing that I do is just about me – which is even the nature of working in a team – but me being here is not just about my own personal career development, it’s also about my family who are mad proud, which is a great thing to feel. 

Even my Gran back in Barbados, she says “You’re working where?!”

CA: What does your Gran in Barbados think about your internship?

Lauren: She loves it, but I think because she’s of that generation, if you say ‘royal’ she gasps. But I will not be meeting the King anytime soon. 

CA: On the topic of your family, did you get your love of music from them? How deep does the music gene run? 

Lauren: Funny story! I told this in my RPO interview which may also have been a selling point. 

When I was born, my parents were in that pop-psychology time around the late 90s, and child development was big (praises, fads, that sort of stuff). So my parents used to play me a lot of baby Mozart and baby Beethoven music videos when I was fresh out of the womb, and now that I look back, that was some weird stuff to be playing to a kid! I later asked my mum what she was thinking, and she said they said it’s meant to stimulate parts of the brain… And I sometimes recognise a piece.

CA: Do you ever announce “This was my favourite sonata when I was 2 weeks old”?

Lauren: Yeah I’m like, ‘This is my jam’. [laughs]  We used to listen to them up until I was like three or four, and then it seemed so insignificant, but now I’m here.

CA: You’ve talked about how you made yourself stand out, but have you got tips for others trying to land an internship?

Lauren: I’ve been telling everyone I know that is looking for work to go to Creative Access. I didn’t know that you could get a job like this. It changes people’s lives and I don’t think there’s enough recruitment organisations that are actually moving the needle in the direction that it needs to be moved, but you guys are. 

As for advice for future interns, you have to learn to sell yourself. Not through an AI-produced CV or cover letter, but through authentically being yourself. That means taking your life experiences and making them into something that someone should care about, because we all have a story. Those stories need to relate to a role, even if it’s something as far away as relating working in a kitchen to working in classical music. Working in a kitchen teaches you how to work under pressure and how to have a quick turnaround of orders and checks. Things like that do make you stand out because you’re able to think about how you can use what you’ve learnt in something that is completely different. And if they can see that your mind works like that, they’ll probably think you know what you’re doing.

CA: At Creative Access, we know that everyone has a unique perspective to bring to the table. Have you had any learnings, so far, on how your identity intersects with your creativity and work, now you’re in the industry?

Lauren: My grandparents came here in the 50s in the Windrush generation. My Granddad was working at the railways, and if he was alive and could see me now, and see the leaps that generationally my family have made, just through work – because that’s all it’s really been – it would make him very proud. The thing about being working class is, even though now the postcode I’m working in is very middle-upper, the home that I live in now would be considered middle-upper, I don’t feel middle-upper, because I’ve still got to work my butt off to get where I want to go. 

So as for my place in the world, how I feel like I identify; I’m a working-class girlie living middle-class lifestyle.

But I know where I came from, and I know where the people who helped get me here came from too. 

CA: Thank you so much for sharing that with us, it’s a pleasure to hear your story. Final question, do you have any plans, projects or career hopes on the horizon? 

Lauren: At the moment, I’m still working with the Kente Club so I’m shouting them out. I write poetry as well and my poetry project will be out in October. In Jesus’ name, it will be amazing! I am also helping to develop a series of events with a lovely lady called Cherise under the name shadeINDIGO and we will be supporting up and coming artists who make interesting and unique music.

Stay in touch with Lauren’s career and follow her work on:

LinkedIn: Lauren Warner

Instagram: @chezlaurenn

Welcome to the latest instalment of our series, Diary of a CA Intern, where we dive into the career journeys of the newest talents in the creative industries, placed in internships by Creative Access. We’re thrilled to be catching up with self-professed shark nerd, Finnegan Crouch, an adventurous intern making waves at BBC Studios Natural History Unit.

Dialling in from a tent in Dorset, Finn was in the midst of researching and filming rare animal behaviour as part of the acclaimed series The Watches (Springwatch, Winterwatch) when we caught up. We discussed their favourite ‘wow’ moments working in conservation at such a historic point in time, and how they tackle hurdles as an intern new to the industry bursting with ideas. 

We also discussed how being from an under-represented background has shaped Finn’s creativity and work. When you grow up facing the horrifying reality of having to choose between heating and food, it’s not easy to map out a smooth journey to your dream job; but read on to see how Finn navigated this with their Grandad’s sailing mantra of ‘velocity made good’. We also touch on their professional experiences as an ADHDer (“I might be emailing while I’m talking if that’s okay, I’ve got raving ADHD so I can do a bajillion things at once”).

Dive into Finn’s incredible journey so far, shedding light on the invaluable insights and lessons learned along the way…This is a story you won’t want to miss!

CA: Hi Finn, we are so excited to be chatting with you! Let’s start with: How would you describe your internship in three words?

Finn: Fuelling my passion. 

CA: As a trainee researcher on The Watches at BBC Studios, you get to do some very cool stuff. What’s a typical day like?

Finn: We’ll rock up and have a whole production script runthrough with the presenters, wildlife team and production, then on to a researcher’s brainstorm. We go through endless story ideas and animal stories. It might be things that we’ve read, seen, filmed or experienced on location or around the UK. We’ll share footage that we’ve found online on rare animal behaviour across the British Isles, and keep an eye out for cool research and science stories from around the globe. 

Then, I’ll be tasked with writing up some bullet points on a story. So let’s say the story is on Spotted Catshark camouflage, I will have to write up three intriguing story beats about their camouflage and behaviour, then make sure that’s all linked to research from the real scientists. I’ll talk to others; emailing connections I’ve made so far or reach out to people who have written scientific papers in order to delve into their work. I’ll also write up scripts and detailed research documents to pitch to the researcher or producer that I work alongside. They’ll then pitch that to the series producers and once a week we put those forward to the entire team and we decide whether to develop further or drop them. I’ve done some filming for the show too, getting out into the wild. It’s not technically a part of the job but I do it outside of this work and so I said to my colleagues, “I could do this, so use me if you want to!”

I find it vitally important to work impactful conservation messages into our stories too. I think we should do that with all our work, rather than just making it purely on natural history behaviour and animal behaviour. We need to acknowledge the other side of the story.

CA: Do you ever receive pushback when you’re trying to put in a message about a larger conservation problem? 

Finn: Yes, more than I expected, which is something that has upset me in the past and still does, because there’s such a room for it and such a need for it. The world of conservation and climate research is one of the most oversubscribed job markets in the world but for good reason. We need to do all we can, while we can. That doesn’t mean that there’s any reason for us to not keep talking about it. If anything, because there’s more people talking about it, we should keep doing even more. 

CA: Do you wonder if it’s a generational thing? Do you think your generation [Gen Z] is more vocal about wanting to confront global issues within our work?

Finn: Yes, I feel like a lot of people are outraged. A lot of the people that will be facing the brunt of the situation are very vocal about it, or at least understand the platforms to be able to be more vocal about it, rather than people who find it difficult to utilise these platforms perhaps. It’s a symptom of the shifting baseline syndrome, where you view whatever state the world is as the norm, and once it gets worse, the people who grow with that see it as the norm.

There’s always been awesome people who push back like Steve Irwin, Sylvia Earle, Steve Backshall, David Attenborough, and all the people that I share this room with [in the workplace], but I feel there’s definitely a generational charge, which is very exciting. Learning from those who came before.

CA: What were your initial thoughts going into the internship? Was there anything that you were particularly hesitant about? Or most excited to learn?

Finn: I was shocked I got it. I thought um, okay, amazing, someone believes that I can do this. This is awesome. Then, once I started to get into it, I was absolutely terrified. I had such a complete lack of confidence, major imposter syndrome. I would sit down in front of the mirror and say: right, someone believes that you can do this – you may not – but somebody else does. So just go with it and make loads of mistakes, but do it all the same.

I also felt very proud of myself. Really, really proud of myself. Proud that I could do it.

CA: We’re proud of you! A lot of interns and readers will appreciate hearing your honesty, because it’s a very common feeling in our community, and challenges are part of any learning experience. Would you say that you’ve faced any hurdles during your internship and if so, how did you overcome them?

Finn: One is trying to separate my passion from the facts. I’ve learnt that just because I’m really, really, really excited about something, doesn’t mean somebody else is going to be. Spending lots of time on a project and story, going for it, and then it getting shut down – that’s hard. You have to build a thick skin, as my producer Christina said to me recently. You put a lot of yourself, your heart and a lot of passion into your work, and if somebody else doesn’t reciprocate that same thing, it can be crushing.

I sometimes get so passionate and excited about something, I keep nattering on and then don’t deliver the right words. And then I go home and think, ‘I could have done so much better than that’. 

Yet, there are highs and lows. You can’t have one without the other. You have to try and recognise the nine wins against the one loss. 

CA: We understand that that’s so much of the intern experience. You’re trying to do everything for the first time, all the while thinking I know I could do this better.

Finn: But then again, it can also really push you, which is quite cool. It is a lesson every day.

CA: Has there been a moment during your internship that stood out as a highlight? Something that made you think ‘This is why I’m here’?

Finn: One moment was filming puffins on Skomer Island, and telling the story of their conservation and the most recent sandeel ban, from ideation to release. This was a story that I pitched, wrote, developed and filmed, alongside a great team that helped along the way. Actually being there on the island, surrounded by the animals, filming them and talking about behaviour with researchers, I thought, ‘Yeah, this is what I wanted to do, this is what I trained to do.’

It was a unique moment and absolute pleasure to be there surrounded by such quirky, interesting, little birds. And also to learn about everything else – the threats that they face, the threats that we’ve imposed upon them, and also the endless hope and passion that people have to rescue these animals from the brink that is just so inspiring. 

Puffins on Skomer Island – all images by Finnegan James Crouch

CA: Many of our readers are looking to break into the creative industries through internships. What advice would you give to them?

Finn: Be proud of what you know, be proud of what you want to know, and when people try to push you down, just use that to fuel yourself. Keep pushing but learn how to slow down and appreciate where you are. If someone says I can’t do something, I have to show them that I can. Reach out to people to help you, because people are actually really, really kind. As long as you are kind back to them, they’ll have a lot of time for you.

I would also say, you have to deliver. If you promise something, then you must deliver it. Keep yourself to your own word, whether that’s with your goals and aspirations or waking up in the morning and going for a walk or a stretch. It can be such little things, but keep yourself to your word. 

Something that my Granddad always said to me, and it really helped me when I was young, is a sailing phrase: ‘velocity made good.’ If you have an end goal – mine is to be an underwater cameraman or a self-shooting producer or even a conservationist of sharks or whales – it doesn’t matter if you have to tack and go to the right, or left, or around the other side and zigzag through, just keep moving towards your goal. That goal can change, and that’s fine, being amenable to change is really important. But don’t stop trying and don’t stop looking, and be kind to yourself and be kind to other people.

CA: How is your internship at BBC Studios influencing your creative aspirations?

Finn: It’s informed how I need to practise my skills, it’s helped me make connections, and taught me how to be professional. It’s allowed me to get a taste of how the world actually works, rather than observing it from the outside.

I wouldn’t be sitting here, being able to have a conversation with you if it wasn’t for that, I’d be in a pretty bad spot. So it’s definitely given me the direction of, right, that’s the career angle I want to go down. That is the kind of life I want to live.  

CA: At Creative Access, we know that everyone has a unique perspective to bring to the table. Have you had any reflections, so far, on how your identity intersects with your creativity and work, now you’re in the industry?

Finn: That’s something that gets missed a lot of time I think, and it’s such an important dynamic of every person that you meet. There are a few different angles to this for me that have really impacted my work; neurodivergence, gender and socio-economic background.

My time at the BBC has really put my brain and heart to the test. I have, and am extremely proud of having, ADHD. I’ve had to think deeply on how it affects my workflow, both positively and negatively. From time to time, it can mean that I feel overly emotional about my work, about the state of the industry, and when I’m feeling invested I can go down deep holes of research. However, I find that this is also one of my greatest strengths. I’ve been told by colleagues that my ability to hone in on a story, character or species so much that I fall in love with it, gets them just as invested. It makes me think from a different perspective, perhaps from an angle that hasn’t been seen before. 

I have spoken with many others from Creative Access at neurodiversity meetings, NHU [Natural History Unit] Inclusion chats and with colleagues, and every time people are wanting to learn, share their thoughts and grow. I’m proud of my ADHD; the drive it gives me and the passion it helps to fuel. I do sometimes forget to slow down, but wow, I wouldn’t have it any other way. 

As a non-binary person, working at the BBC has actually been a great experience. As a member of the NHU Inclusion group, I have been connecting with people like myself and not all across the industry. Many people are eager to learn and understand. It has been a really pleasant experience. 

I have also experienced living on the streets for a time to now being in my own home with an amazing job and living my childhood dream. This industry is known to be very hard to break into with only around 8% of people being from a low socioeconomic background (Channel 4). Growing up with having to choose between heating and food didn’t allow for much time to think about exploring my dreams. However, this didn’t seem to stop my fascination with nature and my obsession with animals.

CA: You’ll complete your internship this summer. It’s a while away but do you have any exciting plans or projects on the horizon?

Finn: These past months have been a blast and have indeed, blasted past. So, the post-internship plans are coming round sooner rather than later. Currently I am open and looking for more work both within and outside this field, behind, in front and working the camera, within conservation, design or anything TV/film related. 

I am also a part of an awesome research team of UK shark species, helping to create a vital film project with an NGO named Kai, alongside Liberty Denman and many others. It is a real grass roots project but I couldn’t be more proud so far. Sharing an insight to one of our most underappreciated shark species, due to be released and tour the UK later this year. Also, I will be releasing a passion project of mine in November, which is a series of magazines and a short film about the conservation hero, Chris Hines MBE. Other than that, I am open and free to start exploring what comes next and always keen to hear from people from many sides of the creative, scientific or both.

CA: Thank you so much for your time, we can’t wait to see what you do next!

Stay in touch with Finn and follow their work on:

• LinkedIn: Finnegan James Crouch
• YouTube: Sharkfin Finnegan
• Instagram: @sharkfin_finnegan
• X: @finneganjcrouch