June’s Creative Access masterclass with powerhouse publisher Pan Macmillan was a bittersweet one. Hosted during an historic heatwave, the evening was a warm celebration of community, honest career insights, and what it takes to build a career in publishing. It was also our founder, Josie Dobrin’s, final masterclass as she steps down from her role. In her intro, Josie commented on the historic partnership between Creative Access and Pan Macmillan, as one of the instrumental funders of our mission over a decade ago. The organisation has been instrumental to our legacy and success, so this felt like the perfect masterclass to honour the end of an era! 

Chaired by Josie, the expert panel featured a trailblazing team from Pan Macmillan (all CA alumni!): 

• Andy Joannou, audience development director 
• Cheyney Smith, head of marketing at Macmillan Children’s Books (MCB) and First Ink 
• Eishar Brar, publisher, fiction & non-fiction, at Macmillan Children’s Books 
• Gaby Puleston-Vaudrey, commissioning editor for romance in the Pan Macmillan fiction team 
• Josie Dobrin OBE, co-founder and executive chair at Creative Access 

With such a variety of roles on the panel, each speaker had vital insights to share with our community of publishing hopefuls and seasoned professionals alike. They kicked off by explaining exactly what their titles mean and what a day in their life actually looks like. 

For commissioning editor Gaby, it’s all about looking at submissions (which is when authors and their agents send in their manuscripts to publishers), tracking trends on BookTok (huge book-loving community on TikTok), and persuading the wider team which books to publish. Gaby comes with a background in indie publishing and audio, so the transferable skills of communication and project management have been instrumental when managing the publishing process and tracking project progress across teams.  

Andy is an audience development director, which means making sure every book across Pan Macmillan’s divisions is seen by the relevant audience across all corners of the internet. He (very helpfully) broke it down for us: “Imagine you click on a book you like, then see it on every other page you go to. That’s my job, getting books to follow you around the internet!” 

Cheyney started in editorial as a CA intern and now leads a team as head of marketing. Her role is incredibly varied and involves managing digital ads and social campaigns on everything from picture books to Young Adult (YA) fiction. Day to day, you might find her working with editorial or sales teams, brainstorming creative copy or gathering audience insights, and ultimately making sure Pan Macmillan’s books reach their target market.  

It’s a similar story for publisher Eishar: “No two days are the same.” Her role involves managing both fiction and non-fiction titles, ensuring every team is aligned to a clear publishing vision and strategy.  

Against a backdrop of BookTok, rising AI usage and readers absorbing stories in more varied formats than ever before, the industry is changing.  

Eishar commented that it is more open than it used to be, as organisations like CA work to demystify the different roles and divisions through inclusive employability initiatives and masterclasses like this one. Andy added that new methods of discoverability have made a big impact: “Young people are less likely to be reading now, but there are new channels like TikTok and audiobooks bringing stories to new readers.” 

Gaby said social media has dissolved a lot of the barriers that previously existed between readers, publishers and authors. Publishers are less likely to have complete oversight of what’s popular, while authors can be more likely to be experts on their individual audiences. She emphasised the importance of equal involvement: “both [publishers and authors] are bringing different perspectives to the publication of each book”.  

Andy also raised his need to build resilience when navigating these online spaces, as the rising role of social media in the process means that publishers are increasingly engaging directly with feedback from their audiences.  

On building audiences, Cheyney spoke to how readers are evolving too. “Readers are not as responsive to hard sales or being treated as consumers, rather than community members. It’s more important now than ever to build genuine community and connection.”

On what makes a good submission, Gaby told us it’s all about putting together a strong pitch, knowing comp titles (meaning similar, recognisable works by other authors that help your reader know what to expect) and showing an awareness of current trends so your work can hit the shelves at the right time. Ultimately, she’s looking for that ‘spark’: “As an editor, I can fix things like grammar, but I can’t force a spark from a writer.” Now that genre-bending fiction is on the rise, it’s all about voice and, of course, 2010s nostalgia (yes, that does mean Twilight).  

Eishar let us know that the trends in YA fiction are similar. Dystopia and thriller remain popular, while graphic novels are growing hugely in popularity: “people crave original stories” and younger readers are increasingly drawn to the format. In the world of non-fiction, Eishar notes a shift away from the “celeb bubble”. Readers are no longer looking to the stars for insights and are more likely to turn to qualified experts. 

In a world where attention is a precious resource, Andy noted a resurgence of books guaranteed to reduce screen time. Activity books like colouring and puzzle books are becoming increasingly well-liked by children and adult audiences, especially as online communities grow around specific trends like ‘cosy colouring’.

When asked to share advice for publishing hopefuls and people just starting out, Cheyney stressed the importance of being thorough throughout the application process: “We want to get to know you”. Show how much you care about the specific opportunity by researching the company and role carefully then reference what you find in your application materials. Also, answer every question on the application form (yes, even the ‘optional’ ones). Use the first paragraph of your covering letter to demonstrate both your passion and your research. Speak to your relevant skills and experience further down the page. 

Eishar echoed this. Attention to detail is hugely important, and clear use of AI-generated material won’t work. Questions like ‘what’s your favourite book’ are vital; take the chance to showcase your personality and passion, as well as your awareness of market trends.  

Andy reminded us that a strong application is a specific one. Tailor your application to the role and the skills listed on the job description. For Gaby, it’s also about making any references relevant to the role and the publisher you’re applying to. Formatting and layout are important too; think about the person sitting down to read your application – don’t overcomplicate or overfill the page, and make sure it’s easy for a reader to digest. 

AI was a hot topic for our Pan Mac panel! 

For Eishar, AI is an emerging skill set and adapting to new technologies is an important part of working life. It can be useful to show awareness of how AI might be applied during the publishing process, especially admin, but warned against becoming overly generic and losing your unique voice:  

For Andy, it’s important not to shy away from using AI. “We are not going to be replaced by AI. We are going to be replaced by people who can use AI.” 

However, Cheyney reassured us all to never underestimate the importance of being able to do our own admin. Diary management, Excel spreadsheets, writing emails and many other processes across the creative industries rely on administrative skills. These are transferable skills that can be developed through a range of experiences and are still essential despite the rise of AI usage.

Our audience asked some great questions. 

On experience that helps applicants stand out, Eishar and Andy spoke to showcasing passion by building a portfolio of prospective work and/or online presence through platforms like BookTok, Bookstagram and Substack. Having online courses like Pan Macmillan’s virtual career insights programme on your CV showcases clear commitment to building skills and gaining industry knowledge.  

On career switching without traditional experience or educational background, Josie emphasised just how much of an asset career switchers are to creative teams. 

When prepping for interviews, you might want to consider questions like: what did the publisher do to market this book? How did the campaign work? Why was it successful? What did you like about it? 

Welcome to Meet the CA Team, our latest series where we delve into our team’s career journeys – from what their roles look like day-to-day to what led them to Creative Access. To kick things off, we sat down to chat with our recruitment assistant, Evie, over a cuppa. 

Evie Prince-Hodges joined CA as a trainee in our Access team in 2025, supporting individuals into roles across the creative industries. Since graduating with a degree in Neuroscience in 2024, Evie’s used her STEM background to build a successful hospitality career, before taking everything she learned to career-switch into recruitment, talent management and DE&I. In our chat, Evie reflected on how to make an application stand out, what it’s taken to see herself as a creative, and the confidence she’s built along the way. 

CA: How would you describe your traineeship in three words?

Evie: People-focused, engaging and enriching.

Let’s start by looking back. What first sparked your interest in inclusive recruitment and DE&I? 

I fell into recruitment. I started in hospitality after university, where I studied Neuroscience, then worked my way up into roles where I ended up taking on more recruitment and training activities. I realised that I really loved those people-centred roles. Being able to help candidates through the recruitment process, learn more about them and help them thrive in their workplace really, really interested me. This led me towards my current role and Creative Access in particular.

What I enjoy about working in DE&I is that it’s more than just a term. It’s about being really active and recognising that people have different backgrounds and lived experiences that they bring to work. Being able to work in a sector that actively supports people and celebrates those differences is really important to me.

You started at Creative Access as a trainee in the Access team last year. What skills did you develop the most during your traineeship? 
I would say probably my confidence.
When I first joined Creative Access, I sometimes struggled to trust my intuition or be confident in my decisions.  
It wasn’t necessarily because I didn’t know the answer to things; it was oftentimes because I was scared to make mistakes, or I was worried that people wouldn’t think I was capable. But I think I’ve learnt that making mistakes is a really common thing, and there’s always something that you can learn from them.

I think the working environment has really enabled me to trust my intuition and be encouraged to ask questions and learn as much as I can. I’ve gained a lot of confidence both in myself and my work through being here. 

Huge congratulations on your new role! Now that you’re an assistant, what does a typical workday look like for you in the Access team? 

I have a lot more autonomy in my role now that I’m an assistant and feel a lot more confident running all parts of the recruitment process. I’d say, what I like about my role is it’s really varied, so whether that is helping organise interviews, jumping on calls with new employer partners to hear about what they’re looking for in a trainee, helping answer candidate queries and questions, the main parts are all really people-centred.  

Normally in the afternoon, I’m heads down with a cup of tea, reading lots of applications, which is still really nice to hear about people’s experiences and backgrounds. But I think that’s what I like, while it’s quite different varied tasks, they’ve all got people at the centre of them. 

What’s your favourite part of working in recruitment or with candidates? 

My favourite part is when I read a job application or I meet a candidate in the process and I just think, wow, your values and your experiences and your interests align so well with a specific role. Then, seeing their application progressed to being the person that actually lands that role – getting to be part of that process is great. Identifying and finding the match, and then also hearing, not only from the candidate, but from the employer, how well they’ve gone on to do in their organisation and how they’re just really thriving. It’s really nice to know that you can be a small part of that person’s journey. 

What is something that you found challenging at first, but you’ve grown more confident in? 

To be honest, I’d say coming from a hospitality background, it was just adjusting. I was used to working somewhere that was fast-paced and reactive and had late-night shifts. Moving into more of a structured office environment, I had to get used to those small things, like waking up early.  

But also, as someone with ADHD, having to be more proactive about planning and structuring my workload is something I had to adjust to. I’ve learnt to be really honest with myself about what I’m able to do in a day, only taking as much as I can handle and not over-promising. That was a bit tricky to wrap my head round at first, but I think I’ve gotten the hang of it now.   

Now that you know all the behind-the-scenes tips and tricks for putting together CVs and applications, what is one thing job applicants often overlook that can make a big difference? 

I think people often will tailor their cover letter, but they forget to tailor their CV. 

Sometimes people will have a little ‘about me’ bio, and it might be that they’re applying for a marketing role, but the bio says they’re looking for a role in finance. And it’s those little things – especially if you’re saying that one of your skills is attention to detail, then it’s about actually having that eye for the things that might feel small but make a big difference in such a competitive job market. 

Another bit of advice would be to keep your CV up to date. I think it’s very common to forget to update your CV, and then when you come to make one, you have no idea what to put on it. So, it’s useful to be proactive. 

Also, highlight the impact of your achievements in your cover letter. It’s great to list experiences and responsibilities, but highlighting the impact you’ve actually had and the difference you made to the project or team can help you stand out. 

Coming back to you and your journey, how would you say this role has shaped your future career goals? 

I’d say this role has really made me a lot more aware of the different roles that exist. I think coming in from a STEM background, I kind of had no idea of the depth of the different roles that exist within the creative industries, especially behind the scenes. It’s really solidified that this is an industry I want to work in, specifically within the DE&I space. 

Why is it important for you to support people from under-represented backgrounds into the creative industries? 

I actually think this is something I spoke about in my interview. 

Creative work reflects people’s lived experiences and their background, so having diverse and under-represented people in these spaces is so important, because then you get work that actually reflects society. 

I think it can be easy to assume you don’t fit somewhere when you don’t see people like you represented, which is why having diverse perspectives in the industry is so meaningful.  

And, not only can people see themselves represented, but also be exposed to different experiences and perspectives that they might not interact with day-to-day.  

What would you say to someone who feels like the creative industries might not be for them? 

I think that’s quite a common feeling that I resonate with strongly. I remember when I was younger, a teacher said to my parents at parent’s evening, “Evie has no imagination.” 

That stayed with me. Even being younger, my creativity didn’t show up in a typical way, so I think I assumed being creative and working the creative industries meant you have to be “the maker” or the person creating “the work”, which meant that I didn’t see myself as someone who possibly could build a career in the creative industries. 

Being able to explore different roles and learning that there’s not one linear path into the creative industries was so important for me. 

Like I said, it’s hard to see yourself in a place where you’re not represented, but I think that are so many good organisations that are working to create spaces to open up access and really advocate for people. So, I think finding those organisations, reaching out and getting involved in the work they’re doing is key. 

The whole team has hugely enjoyed working with you and being part of your career journey. How has it felt being part of the Creative Access team? 

Oh, it’s been great. Everyone here has been so welcoming from day one and I’ve made some amazing friends here.  

Something that really stands out to me is just how supportive people are – pushing you outside of your comfort zone, recommending opportunities you haven’t thought of for yourself, pushing you to do things and just believing in what you can do. It’s just been amazing to be part of something like that.  

For people applying for roles in inclusive recruitment or talent management, what skills do you think are most important? 

You have to be organised. You might be looking after lots of different roles at the same time, so you also need good attention to detail. Especially for recruitment in the DE&I space, you have to care about people. Be genuinely invested in the people you’re supporting and finding roles for. 

You’ve had this incredible journey from STEM to hospitality to the creative industries. What’s one thing you wish you knew before starting your traineeship? 

It’s okay not to know everything.
To ask questions, to take more opportunities. Say yes to things. There are some things I look back on and think, oh, it would have been great to get involved in that. Looking back, it probably came from a lack of confidence, so now I’m willing to put my hand up for more things.  

Especially in a traineeship, it’s all a learning opportunity. It’s all a chance for you to be involved in different things and figure out what really you want to do. 

What does thriving in your career look like to you? 

To me, thriving in my career looks like being in a role that’s really aligned with my values, passions and interests. Being in a role where I feel fulfilled, whether that is through the work that I’m doing or the environment that I’m working in is really important to me. Also, knowing the work I do makes a meaningful difference is something that signifies thriving to me. 

Finally, we’d love to know your three favourites. What’s your favourite musical, film and book? 

I always find this so hard. 

My favourite musical is probably A Chorus Line. It’s about people auditioning to be in a show, and you get to see the individual experiences. 

I think my favourite film would have to be Little Miss Sunshine. It’s a great film about family dynamics. Or Pride & Prejudice (2005), which I know is a very basic answer but it’s such a good film and definitely my comfort movie.  

What’s my favourite book? It might also be Pride and Prejudice by Jane Austen, so I’m doubling up on that. 

Thank you so much for your time, we can’t wait to see what you do next! 

Stay in touch with Evie and follow her work on LinkedIn. 

You know that question, “So, tell me about your career and how you got to where you are now?” 

Yeah… that one. 

The one that makes your mind go completely blank, like, “uhhh… from last week?” Even though you know you’ve done things, your brain just refuses to cooperate at the moment. That’s exactly how I feel right now but I’m going to give it a go and tell you how I ended up being a creative producer. 

Before graduating, I was applying to jobs every single day . Laptop, phone – honestly, probably carrier pigeon if I could. Then one very normal day, I came across an assistant producer traineeship at Sky Creative, advertised by Creative Access. 

Fast forward two years, and I was an official assistant producer, working across campaigns and productions I’d only dreamed about being part of. My biggest flex? Working with Danny Dyer on two separate projects and him actually remembering me. I mean, maybe a big round afro helps, but I’m claiming it anyway. 

After an incredible run at Sky building my skills across sports, news, and entertainment, I felt the itch. Time for a rebrand. And really, when better to do that than in your 20s? 

Leaving wasn’t easy. Great team, elite snack breaks and freebies… the works. But I knew it was time. So, I did what any reasonable person would do, I booked a one-month trip across the Kurdish region of Iraq and explored more of Egypt. Side note: fun fact – did you know the first Neanderthal population was discovered in Iraq? You’re welcome. 

When I came back to London, I started looking at different opportunities across the creative industries to reignite my spark. Luckily, my good pals at Creative Access always have great masterclasses and free access to theatres and events lined up, so it made it easier to re-connect with people and get back into the flow. Thinking about it, Creative Access has always been there for me, even throughout my time at Sky. From the monthly book club sessions to regular check-ins, you’ll always feel motivated to keep exploring and putting yourself out there. It can be scary, but it definitely doesn’t have to be lonely when you’re first starting out. 

I think this is the perfect time to mention that I’ve been directing and producing my documentary, Scared to Be a Mother: The Black Maternal Experience, which focuses on Black women and the mortality rate in the UK, throughout my last months at Sky and up until now. Because I had this ongoing project, I was introduced to different communities and people across multiple fields, including the health and film industries. When I came back to London, I attended a free film screening hosted by The New Black Film Collective, who work to make the creative community accessible to everyone at no cost. I ended up connecting with the organisers over a passionate conversation about film and our shared interests, and later volunteered with them as a project assistant. During my time with them, I tapped into the world of festival programming and even hosted Q&A screenings and events. A new interest was unlocked in my mind. 

Months rolled on, and I am now working on multiple independent projects and expanding my network – from curating my first art exhibition featuring 17 amazing women artists back in March, to now doing a short course on furniture and spatial design with the V&A. I am continuing to explore and really figure out my creative practice, because one thing I’ve learned from my many adventures is that you don’t have to be limited to the industry you first started out in. It’s okay to jump around and figure it out at the same time.

I have many career aspirations and just as many creative interests. One day, I’ll build my own studio. I’ll produce for children’s television. I’ll keep telling important stories through documentaries, and I’ll step into the world of museums and public programming – creating experiences that bring people together.

Because for me, it’s never been about choosing one path. It’s about building a career expansive enough to hold all of them. That’s what makes me a creative producer.

So be bold. Be brave. Be daring.

Your creativity is there for a reason…So why not use it?

Stay in touch with Suda and follow her work:

Instagram

LinkedIn

Portfolio

If someone came up to me in my final year of university and told me that I’d be working in the Film and TV industry just two weeks after I graduate, I genuinely would have thought they were just messing with me!!

But that is exactly what happened. Let me explain how…

Pursuing a career in the creative industries always felt like a far-off dream. Something fun to yap about. As news headlines highlight job shortages, freezes in funding, AI takeovers, and corporate monopolies, creative careers have never seemed less possible. I chased ‘safe’ career paths for most of my teenage years because I didn’t know better, and those alternative opportunities were not readily available to me. We hate under-representation over here.

Lacking in proper guidance or knowledge about navigating this industry (schools listen up please), I followed the crowd and went to uni, studying English Literature and History in Edinburgh. Going there completelyyyy changed my life.

There are creative people at every street corner in Edinburgh and countless university societies itching for students to join. I plunged myself into the theatre and filmmaking societies. Yes it was embarrassing at first and yes there were a lot of rejections. Through these societies I got the chance to perform in, and assistant produce, a play at the Edinburgh Fringe Festival, which is the world’s biggest performing arts festival. It was a wild time.

However, this was all a just hobby to me. I was still applying to corporate opportunities because I was worried about financial security (freeeee us from capitalism).

After applying to – and swiftly getting rejected by – some law internships at the beginning of my third year, my mindset changed. I barely flinched at these rejections, but I would feel borderline melancholic at the thought of not being able to work in film. Dramatic I know, but it’s true. In one of my frenzied journal entries, I literally wrote down my decision to take this seriously. And that really was a huge turning point…

The mental decision that this is what I was going to do.

After that I spent a few months researching – following industry news outlets, finding arts councils, arts charities, funding bodies, listening to podcasts, watching YouTube and TikTok videos about how to get started in the industry. These rabbit-holes pointed me in the direction of trainee positions as a first step into the industry. I tried applying to all the trainee schemes I could find online, but most of them had the caveat that you couldn’t be a student. Cue an even more frustrated Noor.

So, after much time wasted banging my head against a wall and crying to my friends about the fact that I was already too behind (at 20???) to start a career in film/TV, I wrote out a realistic list of things I could do in two years. I wanted to prepare myself for freedom from student shackles. Making my own films, networking, doing work experience, reading scripts, watching everything, and shadowing were featured on this behemoth list.

Cut to a year and a half later, I had founded a women-led production company with a friend of mine; we produced 10 short films – one of which premiered at a BAFTA-qualifying film festival. I’m still not over that, actually. I landed a place on ITV’s work experience programme, secured my first job as a production assistant for an NFTS short film (I literally got this job through an Instagram story advert), and I volunteered at Glasgow Film Festival. I also received the amazing Creative Access Career Development Bursary. As a writer with no formal training, it’s enabled me to join an NFTS lab which has been transformative.

Fuelling my procrastination, I signed up for a free 2-day production training course run by NFTS, Screenskills, and BECTU Vision two weeks before my dissertation was due. Co-incidentally my future boss was hiring production trainees for a new ITV show specifically from this course. I was recommended for an interview by my lovely tutor. Whilst luck was definitely on my side, all the work I’d done at university prepared me – my CV couldn’t have been more ready. I was approached, did the interview, and then got the job!

Six months later and I’ve had the most amazing experience working for ITV and Poison Pen on a new HETV scripted drama.

I hope my journey so far is somewhat inspiring and encourages other young people, especially those from under-represented backgrounds, to see themselves in this industry.

Good luck legends,

Noor x

Stay in touch and follow Noor on Instagram

Last month, Creative Access and Lee & Thompson hosted an insightful workshop for freelance creatives exploring copyright, AI, employment law, and getting paid. The session brought together legal experts and freelancers across film, TV, and digital media to discuss practical ways to protect creative work, navigate emerging technologies, and manage client relationships effectively. 

Our expert panel from Lee & Thompson included:  

• Andy Moseby, partner and head of digital & tech 

• Will Everitt, partner specialising in music 

• Martin Tynan, senior associate in employment law 

• Fi Tudur, senior associate, TV & film 

• Simon Boyden, chief financial & operations officer 

Each shared insights drawn from their experience supporting creatives across the media landscape. 

Fi opened the discussion on copyright and IP, explaining that copyright arises automatically when a work is created and must be both original and recorded. Classic copyright protects literary, dramatic, musical, and artistic works, securing the expression of ideas rather than the ideas themselves. Entrepreneurial copyright applies to sound recordings and broadcasts, where ownership usually belongs to the producer or broadcaster. Fi emphasised that transferring copyright (or any part of it) requires written and signed documentation; informal or verbal agreements do not confer exclusive rights.

Andy explored AI and its implications for creatives. He described the internet as a large copying machine, noting that anything uploaded online is copied. AI networks scrape data at such scale that opting out is almost impossible, especially as new AI companies emerge every day. He clarified that there is no legal uncertainty around copyright: current laws already protect creative work. 

Andy outlined the policy options under review for 2026. Option 0 is to do nothing, leaving copyright laws as they are. Option 1 would strengthen copyright, requiring licensing in all cases. Option 2 proposes a broad data-mining exception, while Option 3 (currently the government’s preferred approach) allows right holders to reserve their rights under transparent rules. He highlighted that most creatives favour enforcing current law and strengthening copyright through licensing rather than allowing broad exceptions. 

Martin provided an in-depth look at employment and tax considerations. Freelancers may be classified as employees, workers, or self-employed. Employees receive full legal protection, workers have partial rights such as holiday pay and minimum wage, and self-employed individuals have limited statutory protections. These distinctions also affect tax obligations, including PAYE for employees versus self-assessment and IR35 for contractors. 

Martin emphasised that long-form agreements are essential. They should clearly define the scope of services, intellectual property, confidentiality, credits, termination, exclusivity, and post-termination restrictions. Clear agreements protect both freelancers and clients and provide clarity in case of disputes. He encouraged open dialogue with clients and accountants to ensure alignment and compliance, particularly in sectors such as film, TV, and music. 

Simon shared practical advice on managing invoices and payments. Freelancers were encouraged to set clear payment terms, obtain purchase orders early, request upfront or staged payments, and follow up consistently. Escalation internally or externally, union support (e.g. BECTU), or legal advice may be necessary if payments are late or clients become insolvent. 

Audience questions raised common challenges, including: “What if a client goes bankrupt?” Martin explained that freelancers become unsecured creditors, with recovery dependent on the administrator and remaining assets. This underscores the importance of issuing invoices promptly and knowing who controls the company. Other tips included negotiating discounts to incentivise early payment, using accounting tools or automated invoicing, considering invoice factoring, and, as a last resort, working with debt collection agencies. Above all, freelancers were reminded to have confidence in the value of their work: quality output justifies the fees charged, and assertive communication is key when chasing payments. 

The workshop concluded with a lively Q&A covering copyright, AI, employment, agreements, and payment challenges. Freelancers left equipped with practical tools to protect their creative work, manage client relationships, and make informed decisions in a rapidly evolving creative landscape. 

Thank you to our brilliant panellists, to Lee & Thompson for hosting us, and to everyone who joined us for an energising and thoughtful conversation. 

To stay connected with future Creative Access events and opportunities across the creative industries, make sure you are registered with us and keep an eye on our Opportunities Board. 

2025 was the year I turned 30 and became a trainee. When I was younger, I thought I would have it all figured out by now, but I’ve learnt life isn’t like that. My career path has been unconventional and amazing; I wouldn’t change it at all!  

After my A-Levels, I did what everyone was told to do: go to university. I had struggled with my mental health during my A-Levels and was told to ‘get through it and uni will be better’. So that’s what I did, I chose a subject I enjoyed and applied to universities based on the grades I was getting. But all I was doing was delaying the inevitable of deciding what I wanted to do when I was older.   

University went as well as you can expect with someone who was masking neurodivergence and struggling with their mental health. Now, I’m not saying you can’t go to university with neurodivergence and mental health issues, but you do need support that wasn’t in place for me. After a year of studying and things not getting better, I decided to take a year off. During this time, I volunteered with a couple of different charities, getting experience in a variety of departments, including PR and events.

At the end of the year, I decided academia wasn’t for me and carried on volunteering. I knew I needed to get a job but had no idea where to start. Through volunteering, I was given helpful advice, training and experience that I could add to my skill set.  

I happened to come across an opportunity to work in a school library. I loved reading, needed a job and wanted to encourage students to read. I spent 2 years as a library assistant still not understanding what I wanted to do as a career. Teaching didn’t appeal to me, and the school environment was not one I enjoyed working in.  

In a turn of fate, a role opened with a different employment service for the same charity. I worked as a customer coordinator and built my experience in employability, copywriting and DE and I. I loved this role and finally felt like I belonged somewhere and I was helping people who were in a similar position to me when looking for work. I was here for almost 3 years before I heartbreakingly realised there was no longer anything left for me to learn in that role. My choice was to take a risk and find something new that would allow me to grow or stay safe in a stable job . Making the decision to find a new opportunity where I would be able to progress in my career was a difficult one, but ultimately the best one. As much as I loved my role as a customer coordinator, I wanted to learn and focus on an intersectional approach to employability. As someone who is from multiple underrepresented backgrounds, I know how hard it is to have a few things stacked against you. 

So, at 29 years old, I applied for multiple roles and was given the chance to interview for a traineeship with Creative Access. Some of you might be thinking ‘why I would step backward in my career?’ which I was also asked at my interview, but in a subtle way! The truth is, it’s not a step back. It’s a step forward, it’s an opportunity to grow and learn and, personally, that will never be a step back.  

I am now a community and partnerships trainee, supporting our outreach team and Springboard programme. Working alongside some amazing people, I am learning all about copy and content writing, events planning, session facilitation and, most importantly, supporting Creative Access’ vision to make the creative industries a more diverse and inclusive place. 

Now I am thirty, thriving and loving my non-linear and non-traditional career and I can’t wait to see where it goes next. Remember: it’s not too late to change careers and it’s ok to not know what you want to do. 

Last month, Creative Access partnered with leading media law firm, Simons Muirhead Burton to host an inspiring evening of conversation exploring what it means to build a career on your own terms. Bringing together founders, CEOs and creative leaders from across the cultural and media landscape, the event delved into the realities of moving away from traditional employment and creating businesses shaped by purpose, community and creativity. The discussion offered an honest look at risk-taking, pivot points and the growing number of ways to build a life in the creative industries.

Our trailblazing panel included:

• Alex Zepherin, founder, Don Dada Studios and Creative Access alum
• Dhanny Joshi, co-founder and managing director, Big Deal Films
• Laura Tannenbaum, CEO, Fabric Social, founder, That Lot and Creative Access non-executive director
• Peter Weiss, partner and head of corporate and commercial teams at SMB
• Rami Kadri, founder, Two Tabs Social and Creative Access alum
• Mel Rodrigues, CEO, Creative Access and founder, Gritty Talent (chair)

The conversation began with the question that connected all of our speakers: what inspires someone to step away from stability and build something of their own?

Dhanny shared that his journey started with ambition and a determination to carve out space in the music industry after spotting gaps he felt compelled to fill.

Rami, on the other hand, described a very different path, one that began with studying criminology before unexpectedly moving into digital campaigns. Working on Little Mix, then on award-winning projects, gave her the confidence to shape her own future and respond to the lack of senior representation she saw around her.
For Alex, her first Creative Access internship highlighted the desire to take more ownership over her creative work. Freelancing with Tate and the BBC helped her build momentum until she eventually launched Don Dada Studios.
Laura spoke about progressing through senior marketing roles before co-founding That Lot. Early partnerships with Virgin Media and Channel 4 showed her the potential of building an agency rooted in strong ideas and strong relationships.
Peter, meanwhile, reflected on the guiding role of purpose in his career, shaped early on by his work with the Death Penalty Project and the importance of being surrounded by people who challenge and support you.

The panel explored the first steps of building a business, a stage often marked by uncertainty and experimentation.

For Dhanny, not having money became a strange advantage because it forced him to be creative, unafraid and deeply resourceful.
Laura explained how converting early clients into retainer relationships brought stability and made it easier to plan month by month.
Rami highlighted the importance of industry networks. Her work on Burna Boy’s album created trust and visibility, while grants such as PRS and Time to Power Up helped fuel the next phase of her work.
Alex credited a strong support system and the unexpected rise in freelance opportunities during the pandemic, which enabled her to build her studio more quickly than expected.

The discussion then turned to internal culture and the environments each founder aims to create.

Peter reminded us that strong values are inseparable from good business and that a clear vision guides decisions at every stage.
Alex described how her own lived experiences shaped the culture at her studio, especially the importance of trust, creative freedom and learning from both positive and difficult moments.
Laura spoke about the need for psychological safety and flexibility and how important it is for teams to show up as their full selves without fear of judgement.
Dhanny reflected on representation in the TV industry and how the experiences behind Dreaming Whilst Black informed his approach to access, progression and preparing under-represented creatives for real challenges. The growth of the Big Deal Films alumni network is a testament to the lasting impact of this focus.

The evening ended with an open Q&A that touched on long-term planning, confidence building and the unpredictable but rewarding nature of creative entrepreneurship.

Thank you to our brilliant panellists, to SMB for hosting us, and to everyone who joined us for an energising and thoughtful conversation.

To stay connected with future Creative Access events and opportunities across the creative industries, make sure you are registered with us and keep an eye on our Opportunities Board.

Jordan John founded Underscore Studios, a London and South West based social enterprise working between film, events and education and committed to increasing accessibility in the arts. Recently awarded the Creative Access Career Development bursary towards his own short film, These Streets, John shares his experiences as a working-class founder and writer, and top tips for like-minded creatives. 

The dream. Every creative defines it differently. For some, it’s becoming a storyteller, for others, it’s bringing ideas to reality.  

The creative industries are often portrayed as accessible; a platform where anyone can be recognised and appreciated. However, for many, those dreams of creative success are buried by the weight of limited networks, financial barriers, and classism. How accessible are creative opportunities within sectors such as TV and film when identity is often intertwined with class? This was the primary question I wanted to explore on founding my non-profit company; Underscore Studios. 

When starting out as a young creative, I did what many filmmakers tend to do; I made films with my mates. I knew I wanted to be a writer, so this period was less about learning the technicalities of filmmaking, and more about creating scripts that evoked emotion. I wrote what I knew could be translated easily on to screen but also what allowed people to feel things. This was a period of experimenting with language and story structure; something I’m still experimenting with today.  

On founding Underscore Studios, I imagined accessibility. I envisioned a platform that provided support and access to resources, aimed specifically at working-class creatives. What initially housed my individual projects soon became a platform to champion like-minded, working-class individuals.  

Underscore Studios has been able to support working-class creatives by providing a multitude of free or affordable services. Free script reports to over 250 working-class writers, access to educational workshops held by industry professionals, and hosting Underscore Cinema; one of the few London-based film festivals exclusively for working-class creatives. For Underscore Studios, supplying free and affordable opportunities is an essential step in breaking the creative industry open to working class creatives. 

This has only been possible by strengthening relationships with larger organisations, such as Creative Access, Film London and the BFI. Being awarded the Creative Access Career Development bursary made it possible for my own short film, These Streets, to circulate.  

Creative Access played a huge role in allowing more people to interact with and witness that project. The response that followed reaffirmed that creatives are looking for organisations to sit up and listen to their creative needs. We need organisations that stand by us.  

8%* is the percentage of creatives in the TV and film industry that identify as being from a working-class background. Working-class can often looks like families growing up on low-income. It looks like financial obstacles, free school meals, and limited access to higher education**.

In my short film, These Streets, the story of a young woman navigating her creative dream is depicted as she faces the challenges presented to her resulting from her working-class background. The film wrestles with a core concept: opportunity. This project marked the first time I embraced spoken word as an art form, and I wanted to ensure that the protagonist’s poetry vibrated with determination and grit, with an overpowering sense of hope and commitment in her passion. This is where a working-class voice is heard. This is where a working-class creative audience is spoken to. 

I would advise understanding and embracing your social class and background. I’m at the stage of my career where I can recognise class is an undercurrent within my writing, but it doesn’t define how I write. As it is my experience of life, it feels organic to include in my projects and storytelling; I work with it now like a valued tool.  

Embracing your resourcefulness as a working-class creative is an essential part of progressing in the industry. This can look like reaching out to local theatre organisations to see how they can help you. Becoming familiar with contacts like Creative Access can open doors to support and will prove to be beneficial in the long term. It’s essential to expose your work to the resources available, as it shows that there is an undeniable demand for similar platforms to exist. 

Platforms like Underscore Cinema, can only be maintained when working class creatives share the same mantra. A high demand means more success. More success for the film festival means more opportunity for working-class artists. As this cycle begins to stabilise, better bonds are created between Underscore and organisations like Creative Access, offering more opportunities for support and collaboration. 

* https://www.equity.org.uk/news/2024/working-class-creatives-at-lowest-level-in-a-decade

** https://post.parliament.uk/education-inequalities-and-attainment-gaps

Stay in touch with Underscore Studios & follow Jordan’s work on Instagram

When Lucia Aide describes her Creative Access internship as ‘aligned, insightful and encouraging’, it’s clear she’s found her stride. Her journey to this point hasn’t been straightforward – shaped by loss, reflection, and a renewed sense of purpose – but it’s led her to a career rooted in creativity, connection and community. 

From starting her own platform, theConn3ct at 21, to bringing fresh ideas to Creative Access working across our career development programmes Springboard and Thrive, Lucia is full of ambition. We spoke about her path so far, the power of pausing, and what it means to take up space as your authentic self in this latest instalment of Diary of a CA Intern. 

CA: How would you describe your internship so far in three words? 

Lucia: Aligned, insightful and encouraging. 

You really stood out in your interview for being sure of how this internship will fit into your career goals. How did you get to that point? 

It’s so interesting that was felt! I’ve experienced a lot of loss, which has had a big impact on me and my career too. This year, I’ve spent a lot of time reflecting on what I’ve done and the skills I have, and figuring out where they could be applied. That process really helped me understand what I want and where I could go next.  

I also was able to connect with a mentor through the Creative Mentor Network this year. That helped me do some deep thinking about what I value when it comes to a job. 

Sorry to hear you’ve experienced a lot of loss and it affected so much of your life and career at that point. Do you think that you made you more aware of how useful career development is? 

Yeah, I’m very invested in the idea of being a part of people’s journeys and helping them realise the greatness that lives within them. 

And I do think because of my experiences, I have a perspective on what’s needed for people in these spaces. I know as a young person, people sometimes misguidedly make programmes that don’t serve the community they are trying to, because of a lack of understanding. Then that doesn’t make the intended impact.  

So, I do think having lived experience is valuable, as well as just being passionate about helping people. 

Creative Access holds very closely the ethos: ‘By under-represented people, for under-represented people’. Are you bursting with ideas for how Creative Access can improve or develop its work with people like ourselves now you’ve been here a little while?  

One thing, I’ve realised is that I enjoy developing things. I’m always thinking about how we can improve or make an even bigger impact. 

Creative Access is doing really amazing work. Even the first week I was like, ‘Wow. If I wasn’t working here, I would want to be able to get onto the Thrive or Springboard programme.’ I can see how access is being created.  

I also think there’s always room for improvement and that’s why it’s important that there’s a role like mine that can bring in people with fresh ideas from various backgrounds. Whether it’s who they are, what they’ve done or the experiences that they’ve had, I feel those are the things that really shape businesses like this. 

You’ve squeezed in going to university, setting up your own platform, theConn3ct, and getting this internship into a pretty short amount of time… I think the CA community would love to know about how you did it?

A lot of the things that I’ve done have stemmed from poetry. I discovered George the Poet through my English teacher when I was young and I thought wow – he was speaking about important topics, but he sounded like my brothers or my cousins that used to rap. Then I started writing, and it gave me a way to express myself.  

So, when I was 15, I started a platform and we did events in London that consisted of speakers, poets, musicians, and panel discussions. I was running it with my friends and negotiating with venues. I was just passionate about gathering people! 

But then a loss in 2019 forced me to pause. I took some time out of university after my first year. When I went back to university a year later, I found the courage to get back up again. 

I came up with an idea that would get creatives connecting – theConn3ct. It’s a platform that’s dedicated to curating experiences and creative projects that are rooted in community, connection and creativity. 

In 2023, we had our first event that was funded in Kent at my university, and then we did our first event in London. From there we’ve been curating these creative spaces with people who just value community and connection.  

I truly believe that no matter who you are or what you do, you’re going to need us creatives. Whether it’s a photographer, or your heart just needs that music to your ears, you’re going to need us. 

You said you found the courage to pick yourself back up again after something terrible happened. What advice you would give to someone who has gone through something painful and is trying to get their creative momentum back? 

I’m very big on sharing my story because I think about the times where I’ve wanted to hear someone open up about something that they’ve gone through just so that I wouldn’t feel alone.  

Having to take time to pause has been important for me. Sometimes we think that if we pause, everyone else is going to keep moving and we’re just going to stay still, but pausing is probably going to have an important effect on how you move forward. So, don’t be scared to just take time. 

The second thing I’d say is ask for help. One thing that I made use of at university was anything offered to me to do with well-being.  

Because of the taboos related to mental health, it’s scary to tap into that kind of support, but whoever you feel safe with, I encourage you to talk to them.  

Our life experiences, especially the difficult ones that you’re discussing, can be so relevant to who we are, and even sometimes where our strengths come from. How closely do you feel these challenges are part of who you are as a professional? 

It’s hard to know me and understand my strengths and my skills, without a certain understanding of my story – that’s just how I work. So, I may not tell you the whole spiel but theConn3ct isn’t theConn3ct without you understanding the person that’s behind it.  

That doesn’t mean I don’t feel embarrassed sometimes, thinking “Maybe I shouldn’t have said that!” But I know that all I’ve gone through has made me who I am, and I can’t run away from it. 

We take inspiration from your confidence! Where does it comes from?  

Growing up as a kid, I was a very shy but when I started performing and singing it built my confidence.  

Self-doubt has lived with me for a while, but I do the inner work – reminding myself that I am a gifted person and I am deserving of being in the spaces that I want to be and desire to be. 

One of my goals coming into this traineeship was that I wanted to take up space and I wanted to use my voice. If I have something to say, I want to say it, if I don’t, I won’t.  

I think coming from an under-represented background, one of my fears has been like – whatever space I’m going into – I might be too much or I might not be enough, or the way I speak isn’t professional enough or who I am isn’t a professional enough. I think over the years, life has taught me that is better to stay you. Yes, be professional. Yes, be this this or be that, but do it in your way. It’s gotten me to where I am. 

What was it about the thrive traineeship at Creative Access that caught your eye? 

That it was a 12-month contract and a ‘let’s see how much you can develop in this time’. I’ve never been in a position where people have said ‘Let’s see how we can support these natural gifts things you have and help you develop’.  

Working with the community and partnerships manager was also exciting to me because I’m passionate about relationship building. Through Conn3ct events, I’ve been able to gain some experience but there’s room for development. I have my way of doing things without anyone telling me to, which I’ve winged it up until now! But I wanted to know how Creative Access produces events from the concept to the end goal. 

I think the values that Creative Access hold are very dear to me, and it’s what I’ve always been passionate about; creating access for creatives and to each other and to opportunities. Those are things that really get me going. 

Another big passion of mine is my identity and this idea of belonging; letting people know that no matter where you’re from or how you identify, you deserve to be in the spaces you want to be in and you can belong. Also, employers need to create safe spaces for people to feel like they can belong and that their identity matters.  

Sometimes landing a CA internship can make you feel like a fish out of water at first! How has the adjustment been and what do you wish employers knew? 

Being an intern is hard, and doing the Springboard induction really showed me that it’s hard to go into anything when you haven’t had that much experience. You’re entry level and no one’s really taught you how to navigate these spaces and you come from a background where you don’t even know people who would have even ever gotten this type of opportunity. It’s so difficult but it’s also really rewarding, because I did this. I got to this point. I brought myself to the table. 

However, a message I have for employers is: really ensure that there’s great structures [in place for interns]. I think Creative Access is doing a great job at trying to ensure that trainees and interns are getting a smooth onboarding process.  

What can we expect from you after you complete your traineeship?  

I’m excited to look back at where I was now and think that I showed up, did my best, made an impact on others as well as on myself. 

I also look forward to tapping more into my creative side! I’m passionate about storytelling and there’s pictures that I’ve taken over the years as I’ve travelled back to Uganda which I plan to tie that into an essay about identity and belonging. 

Thank you so much for your time, we can’t wait to see what you do next!

Stay in touch with Lucia and follow her work on:

• Lucia’s LinkedIn 🔗
• The Conn3ct’s Instagram 🔗

Creative Access is super excited to collaborate with Carolyn; a 25 year old freelance copywriter and founder of Word Tonic. Carolyn spends her days crafting carefully curated lines for ads (like the kind you read on billboards), blog posts (just like this one!), and even funny little captions on social media.

Like most of us, she wasn’t told about this career at school and went on a tipsy topsy journey to get to where she is today. So if you want to find out what a day in the life of an actual copywriter looks like – and get a few tips along the way –  just read on!

Ok, but who am I and what is copywriting?

Helllllllo! Carolyn here. I thought it kind of made sense to tell you a bit about my journey into copywriting.

But first…what is copywriting?

I get asked this question a lot but in a nutshell; it’s writing stuff for brands. It’s marketing material. It’s that blog post you just read on how to make banana bread. It’s that ad you saw on the tube that made you giggle. Even the funny writing on the side of Oatly cartons is copywriting:

Now I never even knew that this career existed at school. And I kinda feel like that’s a canon moment for most of us. The kids who were good at science and STEM subjects had THE WORLD ahead of them but us English Lit kids? Nah. We either had to write a best-selling book or become a journalist. And if that didn’t work out, maybe get into teaching. I still remember going to my ‘careers advisor’ and telling them I loved writing. 

Their response?

“Honey, do you really want to become an English teacher? Because that’s the most viable option.”

Thanks for nothing Mrs Smith.

ANYWAY.

With basically no help from school, I decided I’d just go to uni. Because that’s what everyone else was doing and well…it would buy me time to figure out the rest of my life.

So, I went to study English (surprise) at Queen Mary University of London but…I just didn’t love it. I hated analysing why a door was blue and to be totally honest, I couldn’t afford it. My dad’s a postman and my mum was a nanny –  and they were both alcoholics. I love them, but it made juggling studies really difficult.

So, I decided to quit. But luckily within the last few months of making that decision, I found out about freelance copywriting and realised I’d finally found a career that made me excited.

I could write for a living. I could be creative. And best of all – since it was freelance – I could travel. Be my own boss. Have autonomy.

And that’s how it all started.

Now? I’ve been a copywriter for eight years and I’m also the founder of Word Tonic; a community of 2500+ gen-z copywriters.

What is Word Tonic?

Word Tonic is basically an online learning platform and community for young people to learn about copywriting and level up with lots of resources.

I created it because I was tired of always being the youngest one in other copywriting communities and I wanted to create a more accessible route into the industry. Especially for people who maybe don’ t have degrees or don’t look ‘great’ on paper.

Now we do weekly copywriting masterclasses with brands like Marvel, briefs to help build up your portfolio, live writing challenges with brands, and host live networking events across London.

What does a day in my life look like?

Freelance copywriting is very different from a normal 9-5. I don’t have a ‘boss’ breathing down my neck asking where my work is. I’m not clocking in or logging my hours. I don’t even go to the office. And the best part? I can travel while I’m working-  as long as I get the job done. So I thought it would be cool to give you a peek at what a normal day in my life looks like. No sugar-coating whatsoever.

8.30am; wake up, snooze, repeat

I used to be a barista for exactly one week and a half (I couldn’t take the pressure) and I remember having to wake up AT 6AM to be there for the store opening. And that’s one thing I love about freelance copywriting; no set work hours!

Since I work for MYSELF, I can decide when I get up. And I’ll be honest, some days are rough. Some days I’m feeling a lil bit low. Other days I might have woken up feeling like death after scrolling on Instagram until 4am. And on those occasions, I’ll sleep in. Sometimes even till 10am.

But most days I get up at 8.30am and start my day.

OH and this will be my ‘work outfit’ for the day:

LIL FREELANCE COPYWRITING TIP: I won’t lie – having this freedom is great but you do need to have a certain level of willpower and ambition to get stuff done. Because yes, you can wake up when you want and work when you feel like it –  but only to a point if you actually want to get paid. 

So my best piece of advice for those days when you’re feeling uninspired and totally ready to just veg with your Nintendo Switch? Have a reward set up for later in the day. I literally tell myself, ‘Carolyn, you’re gonna get to watch Real Housewives and eat chocolate.’ It sounds SO dumb, but it honestly does get me out of bed.

9.00am; breakfast (and by breakfast I mean coffee)

Again, I’m just being honest here. I tend to just grab a coffee and start working right away. I’ll usually look through my emails, catch up with any client comms and get my head straight for the day with some sort of to-do-list.

9.15am – 11am; client briefing 

After putting on a semi-decent shirt (I’m still wearing my boyfriend’s boxers but they’ll never know) I hop on a call with one of my clients. Some people think copywriting is just WRITING and that no human interaction is needed. Not true. Even if you’re an introvert, you’ll still need to attend meetings – especially if a new brief comes through. 

So on this call, I was given a brief to write my client’s monthly newsletter and to write a blog post on sales psychology. After the call, I spent about an hour dissecting the brief to make sure I understood what was being asked of me and started planning my work!

LIL FREELANCE COPYWRITING TIP: Freelance copywriting isn’t just about writing; how you interact with your clients is also A HUGE part of it. So you need to make sure you’re on top of emails and responding to stuff in a timely manner, and that you’re getting work sent in on time. BUT…and I found this out the hard way…never set the expectation super, super high. I remember at the start of my career, I was eager to please please PLEASE. So as soon as I got a brief, I’d aim to get the work done within 2 days. Even if the deadline was in a week.

 I just wanted my clients to think, ‘wow, she’s fast!” And they did love it. But soon, it became something they expected. So as soon as I started handing work in on the deadline date, they were disappointed. So instead of being eager-beaver, just get your work in one day ahead of the deadline – max.

11am-12pm; work and blank Google Doc syndrome

And now it’s time to workkkkkkkkk. I put on some music and I spend the next hour trying to come up with words and ideas related to the brief. About half my time is spent looking at a blank Google doc.

LIL FREELANCE COPYWRITING TIP: Writer’s block sucks and it never really goes away. You just get better at handling it and coaxing the creativity out. One way I like to do this is by ‘getting the gunk out.’ AKA, writing the worst way first. Let’s say I get given a brief to write a headline about chocolate. What I’ll do is spend at least 10 minutes purposefully coming up with as many bad ideas as possible- and writing them down. Sounds weird, but I find it a nice way of clearing out my brain before I get to work seriously.

12pm-1pm; lunch at my local

This is literally the only time I will make an effort (when food is involved).

1pm-2pm; Google deep dives and research rabbit holes

When I get back, I switch gears to work on a DIFFERENT COPYWRITING PROJECT. Because as a freelancer, I can have many different clients – all at once. Which in some ways is really nice; having the variety can be exciting. But it can also be a bit draining to switch between two briefs.

Part of my work with this particular project involves doing A LOT of research so I spend most of my time on Google Scholar trying to find sources to better understand the topic I’m writing about.

LIL FREELANCE COPYWRITING TIP: You’ll pretty much always need to do some kind of research for a copywriting project. But it will come especially handy when you’re writing about something you don’t 100% understand – or for a target audience you don’t relate to. Take me. The brief I got was to do with writing up a headline for an ad about football for male fans between the ages of 50-60. 

I don’t mind football but I definitely don’t know what being a 50-60 year old bloke who loves footie feels like, and it’s important that I do – or else my copy will come out sounding strange. If you ever get into this problem, I recommend using Reddit. Sounds crazy but it’s a great way to people-watch (safely, online) on different groups of people with particular hobbies and interests. You can even ask them questions.

2.15-3pm; final push through

And then I have one final hour of pushing through because I’m working to a tight deadline. 

Now, this day was quite filled up but it’s important to remember that it’s not ALWAYS that way. And a lot of the time YOU’RE dictating when you work and how long for. Some weeks are slow. Some weeks you’re not inspired, no matter how many walks you do or how many times you reward yourself with limitless supplies of chocolate. 

And that’s okay. That’s the great thing about freelancing. If you wake up one day feeling 100% totally out of it, you can drop it for the day and do something entirely unrelated.

2.15-3pm; learning and development

Once my work is wrapped up, I usually like to spend 30 or so minutes trying to learn some new skills in marketing. It’s always a good idea to stay fresh in this field. 

And remember how I said I was also the founder of Word Tonic? Well, we do weekly copywriting masterclasses in the community and on this day, we actually had a workshop with a Pokemon copywriter (yes, really).

 So I came along to facilitate and lead the call and…wow. I learnt so much! Even though I’m not getting into games writing, sometimes stepping outside your immediate field can help you become more creative.

5pm; a bit of a surf

THAT’S THAT! I end most of my working days between 3pm to 5pm and today I decided to head to the beach (I live in Portugal so it’s right around the corner!) to surf. I’m not good at surfing. Never have and never will be but it’s SO MUCH FUN.

And that’s my day in a nutshell as a freelance copywriter!

Finding small, consistent ways to support yourself and your mental health in the workplace is really important. To mark #MentalHealthAwarenessWeek, we have collated some tips you can implement into your daily routine and resources of where to turn when things get tough.

We know this might sound obvious, but getting outside, taking a screen break, making a cuppa, chatting to a colleague or simply taking a few deep breaths is something lots of us don’t do enough of and it’s vital for de-stressing!

If you struggle with finding the time to take a break, you can test out using The Pomodoro Technique – which involves typically doing 25-minute stretches of focused work broken by five-minute breaks.

Wellness Action Plans are a personalised, practical tool everyone can use in the workplace. They provide an opportunity to share any mental or physical health issues you may have or share generally what negatively and positively impacts your mental health with your manager.

Together, you can share and discuss strategies that help your mental health. The plan should be reviewed and updated regularly. Find out more about Wellness Action Plans via Mind.

If possible, separating your workspace and living space can be useful in establishing boundaries between your personal life and your professional life.

Also, if you regularly work from home, you can make a request for equipment that helps create a safe working environment, such as a desk chair or a second screen.

Creative Access staff like to start or end their day with a brief walk to clear their head and have some fresh air – like a mini commute to get in to (or out of) the zone!

If it won’t affect your calls/meetings, you can work in a coffee shop or co-working space for a change of scenery. Or, call a work buddy to body double virtually or in-person!

This one is especially important for all the freelancers out there!

Many freelancers feel the pressure to say yes to work due to fears around financial security, however taking on too much work without real breaks can lead to burnout.

Learn how to say no to jobs when you need to take time to recharge your batteries.

Professional communities create spaces where people feel seen, heard and understood. This sense of belonging creates space for open conversations and helps reduce feelings of isolation.

Professional networks also often run events, socials or workshops that give you a chance to unwind and talk about more than deadlines.

Creative Access holds regular training sessions for our team on mental health and other key topics, so that everyone feels confident in talking about and handling sensitive topics and issues in the workplace.

These are the same sessions we offer as open workshops and bespoke training for our employer partners.

If you’re struggling to cope with feelings of anxiety and stress, please speak to your doctor or NHS 111. Many GPs are offering telephone consultations.

For urgent support, Samaritans are also here to listen at any time, day or night. Call free on 116 123 or visit the Samaritans website.

Anxiety UK also have a helpline staffed by volunteers with personal experience of anxiety so you will be speaking with someone who has been there. Call them on 08444 775 774 (Monday – Friday: 9.30am – 5.30pm).

Local Minds offers valuable support for yourself and if you’re supporting someone else experiencing difficulties with mental health.

Did you know that springtime is the best time to land a new role?

Whether it’s because budgets are renewing or simply because the sun is shining, we’re seeing A LOT more opportunities come through right now. Our data shows a consistent spike in job listings between the months of March and May – and this is trend we’re seeing continue in 2025!

If you’ve been job hunting for a while and are having no luck, we’re here to tell you to keep the faith. Here’s how…

This is your sign to update your CV with all your latest achievements, job responsibilities and the new skills you’ve acquired recently. Aim to refresh your CV and portfolio as regularly as you can – it makes applying for jobs so much easier when you don’t have to spend ages listing new responsibilities

or updating the format!

Whether you’re just starting out or looking to take the next step on the career ladder, read our advice on updating your CV.

Along with giving your CV a spring clean, this is the perfect chance to level up your professional social media channels. Make sure your job title is up to date on LinkedIn. If you use Instagram as a portfolio, pin your post of your latest project. Or, share a TikTok about a recent networking event you’ve attended.

Whatever platform you’re using, make sure you’re shouting about all the amazing work you’re doing!

List your skills and qualifications, then identify gaps you can build on whilst you’re job hunting. Make your goals SMART (specific, measurable, achievable, realistic, timely). If you’re unemployed, it could be a free online course to gain a qualification, or if you’re in work, you could ask to spearhead a new project that reflects your goals.

Here’s some advice from Aki Schilz, director of The Literary Consultancy, who recently hosted a masterclass with us. Take a holistic approach to career planning, using a self-reflective SWOT analysis:

• What are your superpowers?
• What sparks your curiosity?
• What do you value most?
• What impact do you want to have?

Remember, it’s quality over quantity. We often think of applying for jobs as a numbers game – but recruiters can tell when you’ve completely copy and pasted a cover letter or haven’t tailored your CV to the skills in the job description. We know it takes a bit longer, but trust us it’s worth it!

We read 100s of applications a week and the ones that show clear passion for the role and company stand out the most.

Level up your career. Register for opportunities with Creative Access.