Hi! I’m Adina and I work as an Account Assistant for London Communications Agency (LCA), having started in January. My family is originally from South Africa, however I was born and grew up in North London and ended up studying Media and Communications at the University of Sussex. Graduating in 2019, I was part of the first year hit by the major economic repercussions due to the pandemic. Finding a job proved to be a near impossible task….

After countless applications and soulless rejections (if I was lucky enough to receive a reply at all), I knew I had to go about my job search in a different way. At this stage, nearly all my friends were a part of the Universal Credit scheme, and almost half were now employed through Kickstart – it was time to hop on the band-wagon. Although slightly lengthy, the registration process for this scheme was smoother than expected, and in about a week I was matched with my coach at my local job centre.

Starting my job search afresh with a new sense of hope made this whole process so much easier! I also was pleasantly surprised to see such a large number of companies taking advantage of this scheme, and it then only took me a day or so to come across Creative Access. Although I am somewhat creative, a role in the arts industry wasn’t quite where I had imagined myself. Luckily, the advertised vacancies were not limited to only these, as this is where I spotted my role at LCA!

LCA is a full-service PR consultancy that delivers campaigns, consultations, and content to clients across the built environment sector. My main role within the company is providing practical and logistical support to my client account teams, which includes King’s Cross and a range of developers and architects. Along with daily monitoring and scoping the net for any coverage for our clients, I also research a variety of topics within the built environment when handling client requests and come up with creative ways to pitch my clients’ projects to the media.

Being LCA’s first and only Kickstarter, this was a new realm for all of us. Luckily, everyone on my team made it their main focus to ensure this has been entirely a learning process, allowing me to try all aspects of the business, even those my role wouldn’t usually cross!

On the topic of my team, I have to say this isn’t a normal office. Everybody here has been more than welcoming and supportive throughout my whole journey, but also approachable and just plain lovely (shout-out to my appraiser Phoebe)! It’s a pleasure to be here, and I can thankfully say the feeling seems mutual as I was offered a full-time position just two months in.

In my experience, the Kickstart scheme is literally the sole reason I am where I am today. I was lucky enough to join a thriving agency, but for many other companies, Kickstart helped them to stay afloat through an exceptionally difficult period. Similarly, for myself and so many other young people living through the pandemic, the re-opening of the job market meant we now had a chance to start/continue our careers.

Creative Access allowed my transition into LCA to be as smooth as possible. I have now attended two workshops since starting, giving myself and other Kickstarters key information to take into our roles and further in our careers. This also gave us a chance to connect with those in similar roles and hear about their personal experiences. Those on the Creative Access team have always been warm and welcoming as well as supportive whenever needed.

As my Kickstart journey soon draws to a close (and I became a permanent member of the LCA team!!!), my aim is to continue learning and growing here, soaking up everyone’s knowledge while progressing on my PR path.

In response to COVID-19, Kickstart placements have given young people the opportunity to work in a range of creative industries, bridging the gap of unemployment that the pandemic has caused. Annabella Costantino, recent MA Publishing Media graduate from Oxford Brookes University, is a current Kickstart placement holder at inclusive children’s fiction studio, Storymix.

Can you tell us a little bit about yourself?

Hi! I’m Annabella and I work as a General Assistant to the Founder at Storymix. I also volunteer for The Publishing Post as a Contributing Writer and Copyeditor, and am growing my skills as a freelancer editor. I grewup in the East Midlands and moved to Guildford in 2016, where I studied BA English Literature with Creative Writing at the University of Surrey, graduating in 2019. Later that same year, I moved to Oxford to study MA Publishing Media at Oxford Brookes University. This was where I learnt about the publishing industry and it solidified my interest in children’s books.

How have you found the role at Storymix?

I’ve learnt so much! It has been great to see the internal processes of a publication and how different departments work together, in-house and with freelancers. The team is very friendly, quick to help and fun to work with. I have particularly loved to see how editorial and marketing work for creative projects in development and how to pitch a book to publishers. As it’s a remote position, I haven’t met any of my colleagues in-person though, which is common in the COVID-19 climate.

What does your role there involve?

My job is varied, which is why I love it. First and foremost, I offer administrative support to Jasmine Richards, founder of Storymix, by liaising with her professional network. I support ongoing projects by storylining and editing, as well as creating articles, blogs and social media content on behalf of Storymix, supporting marketing and PR strategy. Some examples are a set of inclusive book recommendations and a blog post for Black Books Matter, covering the publishing processes for Aziza’s Secret Fairy Door. I am also a reader and reviewer for prizes, providing feedback for Jasmine. It’s a very creative job where I have developed my attention to detail and organisation skills – and all in just a few months!

Why is Kickstart a good initiative by the government?

The Kickstart scheme has really helped young people whose careers have been negatively impacted by the pandemic. COVID-19 has significantly affected recruitment processes for recent graduates, with less job availability and opportunities to network with new people. The Kickstart scheme has connected companies with gateway organisations such as Creative Access, who in turn, have offered support to candidates and increased opportunities in a highly competitive job market.

How has Creative Access supported you during your placement?

Creative Access has offered training and workshops throughout my placement, specifically for the Kickstart cohort. This included an induction, where I got the chance to meet other Kickstarters and set SMART goals. This helped me to suggest ways of monitoring my progress at Storymix, taking the experience to the next level. Creative Access also offer several online masterclasses, in addition to our workshop schedule.

What are your hopes and ambitions career-wise?

My ambitions are that I can take my experience and work in a children’s publishing house, preferably in editorial. I would also love to return to the publishing scene in Oxford, if possible. My passion for words is what has taken me this far, and the chance to continue working on inclusive publications that positively impact readers would be amazing. Reading makes a difference, and I can’t wait to work on more books that I am passionate about. Publishing is an exciting industry and I have already met so many talented people. I have high hopes for the future and it’s great to see progress – one book at a time!

When Annabella isn’t at Storymix, you can find her portfolio on LinkedIn, including her interviews with publishing professionals and upskilling tips on The Publishing Post website. You can also find her on Twitter.

To explore Kickstart Scheme opportunities via Creative Access see here.

The Creative Access team has grown and with so many great new additions, we’re letting you in behind the scenes. We’re excited for you all to know a little bit more about our roles. So, grab a cuppa, sit back and relax while we shine the first CA Spotlight on our brilliant Kickstart Coordinator, Yasmin Hemmings

Can you introduce yourself to us?

I’m Yasmin Hemmings and I am the Kickstart Coordinator at Creative Access.

Could you describe your role in a little more detail?

I lead on Creative Access’s involvement with the Kickstart programme, which is a government-led scheme for 16-24 year-olds who are on Universal Credit. Creative Access is a Kickstart gateway, which means that we take applications on behalf of employers and submit them to the Department for Work & Pensions (DWP). We’re working with a lot of employers and we’ve had just over 200 placements approved across more than 70 employers, including the Whitechapel Gallery, Curtis Brown, Paines Plough and The Young Vic theatre.

My day-to-day role consists of speaking with employers who are interested in applying for a Kickstart role through Creative Access. I also prepare Kickstart applications to be sent to the DWP, and then further down the line I support employers with their Kickstart placements to help make sure that it all goes smoothly, as well as help them liaise with Job Centres. Once employers have informed me about hiring someone, I’ll then register the new starter and get in touch with them about our Kickstart support programme which consists of multiple training sessions at the start, middle and end of their placements.

What’s your favourite thing about your role?

I love it when an employer lets me know that they have found someone for their role. Knowing that this person who has not been in work for a long time now has a role with a really exciting and creative company is so fulfilling. Hopefully, with their Kickstart placement, they’ll be able to find something beyond this too.

Also, because I run the induction programme for the new starters, I get to meet them, and it’s lovely to be able to put a face to the name.

What previous experience do you have?

I am a former Creative Access intern for the London Symphony Orchestra, where I worked in their education team and in-house record label. Since having that opportunity of working for an education team I really wanted to follow that line of work and offer projects to those who may not normally get involved in creative activities.

I then moved to English National Opera and worked in their education team, and after that, I became Learning & Participation Producer at the Philharmonia Orchestra where I looked after projects aimed at schools, universities and music hubs. My previous role to this one at Creative Access was Schools Engagement Manager for the Barbican Centre. It’s always been about connecting people to creative opportunities.

My current role combines my professional experience with my personal experience outside of work, where I’m one of the Directors of a volunteer organisation called Young People in the Arts which is a networking organisation for people taking their first steps into an arts-based career. We run events which allow like-minded people to meet each other and network, as well as panel discussions that are about hot topics in the arts, such as diversity and sustainability.

Can you tell us more about Kickstart and why you’re passionate about it?

So, the pandemic has massively impacted the jobs landscape and I think the Kickstart scheme is a wonderful scheme. It supports people who might not have been able to find a job otherwise and it’s supporting new roles to be created. These jobs wouldn’t exist if it wasn’t for the scheme. It offers 16–24 year-olds the chance to not be so negatively affected by the pandemic.

I was job searching during the pandemic and I can appreciate just how difficult it is. I can only empathise with those coming out of education and trying to get their foot in the door. I think Kickstart definitely helps and I’m really keen to speak to employers and encourage them to sign up. I think a lot of people don’t realise that this scheme is completely free to employers; they can get someone into their organisation and support them in the world of work.

Finally, and totally unrelated to your job, what’s your favourite animal?

My favourite animals are cats. I love them. I grew up with four lovely Birman cats, they’re long hair pedigree cats. However, since I moved out of my parents, I’ve developed an allergy to cats, so despite them being my favourite animal I’m also very allergic to them, so I can never probably own them myself!

To view our Kickstart opportunities click here.