Richard Osman and Marina Hyde discuss the Creative Access Thrive report 2026, Progress under pressure, in the latest episode of The Rest is Entertainment, a podcast by Gary Lineker’s Goalhanger brand.
The hosts discuss the 2026 Thrive report’s findings on AI, namely that only 6% of publishing respondents reported using AI in creative workflows – a significantly lower uptake compared to any other industry surveyed.
The full episode is available on Spotify or Apple Podcasts. The segment on our Thrive report findings runs from 23:11 to 24:14.
