Weber Shandwick UK has joined forces with social enterprise Creative Access to create Launchpad, a programme that aims to enable individuals from under-represented communities to enter the comms industry, Elizabeth Wiredu writes in PR Week.
It forms a key partnership and emphasizes the talent strategy to intentionally drive the company’s diversity, equity, and inclusion action plan at the grassroots level. Weber Shandwick and Creative Access will work together to provide those on the programme with unique opportunities to gain practical knowledge in areas such as public relations, marketing, social media, or corporate communications and build industry connections.
This partnership will include a three-month paid summer internship at Weber Shandwick UK from July -September 2023, providing individuals with hands-on experience, exposure to real-world projects, and access to mentors from the creative industries. Creative Access is managing the recruitment process and will provide career support for those on the programme, including an induction to working in the creative industries, a “buddy” from the CA community, access to monthly masterclasses and the wider CA community, training and ongoing pastoral care.