A report on generation post-pandemic

Posted on July 7, 2022

We conducted research into the expectations and ambitions of over 800 young people looking to work in the creative industries post-pandemic – the first generation to do so. The research revealed:

  • When considering where they would like to work, this generation claim to be more influenced by an organisation’s reputation and how well they look after employee wellbeing rather than the salary they are offering (12%)
  • When looking at specific roles, the job description sounding inspiring and challenging is more important than salary
  • 82% of respondents are expecting to be promoted within the first year of their first role
  • Just a quarter are quite or very optimistic about finding a role post-education, with well over half (57%) who are not optimistic

You can read the full press release here.