Creative Access Disability Report in Campaign

Posted on June 14, 2023

Research findings within Creative Access’ Disability Report 2022 were quoted in Campaign’s article covering Clear Channel, Heineken and Arla’s adaptation of OOH ads for neurodiversity drive.

Clear Channel UK has joined forces with Heineken, Arla, Keep Britain Tidy and LeoReader for the launch of “Different minds, better outcomes” – a campaign devised to make ads more neurodivergent-friendly.

About 15-20% of the UK population is neurodiverse, and, according to a Creative Access report, 54% of people employed in the advertising, marketing and media industry are neurodivergent.

Read the article in full here.