Dilki Weerakon, Head of client strategy at Talon said:
“It starts by making our industry visible and attainable; media is vast and most will be aware of it, but OOH remains underexposed. This is something we’re actively addressing by creating clear pathways into the industry, through partnerships with Advertising Unlocked, to educate school students.
Also working with organisations such as Creative Access to reach underrepresented talent, offering apprenticeships, paid internships and work experience, as well as promoting entry level roles via platforms like the ERIC app”, reports Campaign.
