Marketing Communications Internships
Take a bite out of this opportunity of a lifetime to join the world’s largest tech company for a coveted undergraduate industrial placement and graduate internship…
Apple, the people who brought you the Mac, iPhone, iPad and iPod, are looking for five exceptional candidates to participate in their one-year Marketing Communications Internship, starting in July 2019.
Apple Marcom (Marketing Communications) is their in-house communications agency and studio. Their job is to create the world’s best marketing communications, and all advertising, social campaigns, website, e-mails and other content that appears across Europe – in print, online, in their retail stores and in their partner stores, is created by their team.
Apple is a detail-obsessed company that always puts customer experience first. It shows in the products they make and in the work they create to help people understand and get the most out of those products – “We’re not engineers here, but we share the same goal of making everything we touch beautiful, elegantly simple and fun.”
WHAT YOU WILL LEARN
You’ll be expected to support one of the following teams via hands-on projects and day-to-day tasks that directly contribute to the execution of their work.
Want to help manage one of the most visited sites across Europe? Want to email 10’s of millions of people with every DM blast? Because that’s what Apple’s Digital Team does! After their famous keynote events, once Tim leaves the stage, apple.com is the first place their world-leading marketing communications are seen by the public, in over 50 countries and 25 languages. They keep their beautiful website running and innovate to push what a website can be. Every direct email communication sent out to 20 countries, in as many languages, is created by this team and every word you read an image you interact with across all digital communications from Apple comes through them. You’ll work in close collaboration with your team members, external agencies, and other Marcom teams both in London and around the world. Project by project, you’ll be given considerable responsibility and have to use your initiative. Strong organisational skills are required alongside good time management. Some specific responsibilities include managing Apple’s European YouTube channels, running web and DM projects from start to finish, updating the team’s weekly status report, and coordinating their DM list requirements.
Channel is everywhere, especially where Apple Retail and apple.com are not. With their work localised into more than 30 languages touching over 60 countries, Channel is often a customer’s first experience with Apple, and sometimes – their only experience: think O2, John Lewis, Fnac, EE, to name only a few of their partners. Because of the widespread nature of the Channel, the team develops a range of bespoke programs and environments – whilst ensuring cohesiveness with both Apple’s Partners as well as their own EU goals and strategies. As part of this team, you’ll be responsible for supporting the development, distribution and management of in-store marketing campaigns with their reseller partners. You’ll work closely with Channel Producers and wider Apple teams on launch projects, bespoke creative work and seasonal campaigns. Channel’s overall scope is large, and so is the potential for learning and developing key skills whilst building a deeper understanding of Apple’s impact on the local consumer. Their team works hard and has a lot of fun doing it.
From iPod Silhouettes to Think Different to Mac versus PC, Apple has a history of creating some of the world’s best-known advertising campaigns. As the Advertising intern, you will be a part of that team and will play an instrumental role in managing the localisation of the global campaigns that run in multiple media channels (including TV, TV online, outdoor, digital, social and paid search) across Europe. You’ll also have a chance to get involved in the development of Europe-specific advertising. You’ll contribute to work appearing in multiple media platforms such as TV, social, digital, print and large-scale outdoor environments. You’ll have a chance to develop your project management skills and get loads of experience of multi-tasking and priority setting. The role requires strong communication skills and a passion for building relationships – these relationships will be with your colleagues in the Advertising team, individuals across other Marcom teams and, importantly, the agency teams. You’ll also get to learn what’s performing well across their advertising countries and what they can do to optimise their campaigns. There’s a lot going on at any one time – it’s fun and fast-paced.
Operations keep the wheels turning in Marcom. The Ops Intern role is varied and the work you do impacts all of Marcom, beyond the team in the office, as you take care of systems and software approvals for their network of freelance Creatives across Europe. You’re responsible for granting security access for confidential projects and private workspaces, and in addition, you’ll have a budget to manage, funds allocated to ensure their workspace is running as it should be. This team runs all planning, logistics and budgets for their staff events: whether large internal meetings or their team socials – you’ll have a say in where they go, and what They do to celebrate their successes. This role is critical for Apple, and it’s a fantastic opportunity to develop Skills for multi-tasking, priority setting and communicating with senior staff across all functions. Without someone in this role who is smart, organised and determined to make life a little easier – well, then, everyone else might as well go home.
A picture is worth a 1000 words, and that’s what content production is all about.
The content production team is responsible for creating all the localised imagery that tell their customers all about their products and services. They create localised screens to make their marketing resonate with their local markets. You’ll get to understand what content means at Apple, along with the importance of accuracy and detail. The role interacts directly with most of the main functions within Marcom, from Interactive to Channel/ Retail through to creating localised content in the form of videos and social assets. From this placement, you’ll get a well-rounded understanding of the way Apple Marcom works, with a focus on production. They will teach you the organisational skills of a project manager, the eye for detail of production expert, a good work ethic, to be a team player, when and how to take ownership and the drive to succeed in whatever you want to. You will get experience working with people in various roles, to open your eyes as to what’s out there. You will be based with the Content team but will also have opportunities through the year to experience other parts of Production, from Marcom Project Management, 2D, 3D and the motion graphics team.
KNOWLEDGE, SKILLS, EXPERIENCE
- Eager to learn
- Looking for inspiration
- Intent on contributing
- Passionate about making a difference
- Seeking out real responsibility
- Excited to build relationships
- Happy to help
- Organised, self-motivated
- Hands-on and have a get-stuck-in approach to solving problems
- Obsessive attention to detail
- Quick learner with an aptitude and respect for technology
- Able to work well with others
- Eager to learn new skills and not afraid to ask questions
- Comfort with ambiguity and dealing with things changing at short notice
- Excellent English communications skills – written and oral
- If you can use a Mac and MacOS and iOS software applications like Keynote, Pages and Numbers – then great. If you can’t, then don’t worry. They’ll help.
If you want to spend your internship scrolling through social media, or getting coffee (ok, sometimes you might have to get coffee) then Apple’s not the place for you. But if you want to spend half the time feeling mildly terrified because the work changes so fast and they’re always pushing into the unknown, and the rest of the time pinching yourself because you’re so ridiculously proud and excited to be a part of what they’re trying to do there – then you could be the exactly who they’re looking for.
- Upload your CV and cover letter as one document (addressed to Creative Access). Please note, applications without a tailored cover letter will NOT be accepted
- This internship is only open to candidates from a BAME or lower socio-economic background
- This internship is only open to 2018, 2019 and 2020 graduates AND second-year students seeking a third-year industrial placement
- Do not contact the company directly