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Social Media Writer & Producer – Evening Standard Digital

Want to work for this leading newspaper? Then keep scrolling for the role of your dreams…

The Evening Standard’s Digital Features team incorporates four key pillars: Lifestyle, Going Out, Entertainment and Luxury. Each section is committed to delivering the latest news, reviews and features on trends and topical issues. We deliver quality cross-platform content for a global urban audience.

The Evening Standard website is looking for a talented social writer & producer to manage, curate and produce content for the social media platforms for the digital features section, which includes Lifestyle (Including Fashion), Going Out, Shopping and our new Luxury platform. The successful candidate will also produce content both on-site and directly onto social media platforms with online engagement, traffic growth and brand awareness as the key measures of success.

RESPONSIBILITIES

  • Work with relevant departments in achieving stated objectives in terms of traffic growth and online engagement
  • Reporting into the digital section editors and overseeing all features social platforms
  • Communicate best practices for distributing, sharing and optimising content
  • Work with digital editors to develop and deliver a coherent and successful social media strategy, including video
  • Work closely with content heads to pitch and create original and unique content to drive engagement on social media
  • Constantly monitor and register social media trends and new platforms/channels
  • Ensure best-use and projection of images and video content on social media platforms
  • Ensure that all content is of the highest possible standard and adheres to ‘house-brand’ requirements, with an awareness of the readers’ point of view
  • Ensure legal and taste and decency obligations are adhered to
  • Where necessary, work with commercial colleagues to give guidance on delivering campaigns
  • Managing budgets and providing reporting for paid social boosting
  • Working to ensure that appropriate audiences are targeted for the best possible return on investment for engagement, followers and traffic

KNOWLEDGE, SKILLS, EXPERIENCE

  • Proven track record for increasing traffic, followers and engagement
  • Understanding of the importance of, and ability to make most of, data sciences available
  • Identify content with high-interest and traffic potential
  • Experience collaborating with teams to grow and increase audience, both on site and across platforms
  • Ability to clearly communicate best practices
  • Sound knowledge of trends and tools for social media platforms
  • A good eye for images and photographs
  • Skilled writer and content creator
  • Ability to manage a social media schedule across multiple platforms
  • Brimming with ideas and enthusiasm
  • Responsive delivery – work to specified traffic targets and commercial objectives
  • Collaboration – ability to build and maintain positive and supporting working relationships with colleagues, helping to create an inclusive and professional work environment
  • Initiative – effort to continuously update own knowledge and skill-set to support the achievement of business objectives
  • Flexible – able to work in a smart, flexible and focussed way, and be open to change, while also suggesting ideas for improvements

TO APPLY

  • Send your CV, cover letter and salary expectations to this email
  • In your application, state that you heard about this role through Creative Access