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Marketing Manager – Philosophy & Adoption

Are you an experienced marketer within academic publishing? If so, you might just be who Bloomsbury are looking for…

Bloomsbury Publishing PLC is an entrepreneurial, independent, worldwide publisher listed on the London Stock Exchange with offices in London, Oxford, New York, Sydney and New Delhi. Over its 33-year history, Bloomsbury’s mission has been to publish works of excellence and originality.

Bloomsbury are seeking an experienced marketer to work on their prestigious Philosophy list and core textbook portfolio within the award-winning Academic division. You will plan, develop and implement marketing strategies for the high profile and high revenue Philosophy list and lead our adoption strategy and marketing for key textbooks across our publishing programme. You will manage and guide one marketing executive.

RESPONSIBILITIES

  • Responsible for UK/ROW (i.e. all territories outside Americas, India and Australia) list strategy, marketing plans, spend and budget for the Philosophy list, comprising trade crossover, textbooks, supplementary reading, monographs and reference titles
  • Implement all aspects of marketing plans, including email marketing; web marketing/SEO; social media; print and online advertising; PPC; direct mail; publicity and review copies; conferences and events.
  • Work with US counterpart and Bloomsbury Digital Resources to deliver results-driven, creative marketing campaigns to drive adoptions, usage, engagement, brand-recognition and sales
  • Provide feedback to Editorial on book proposals (at weekly publishing meeting)
  • Potential travel within UK and Europe for conferences/events and occasional attendance at evening events
  • Opportunity to take responsibility for wider departmental tasks e.g. marketing strategy for cross-list series
  • Responsible for UK/ROW strategy and co-ordination of department’s campaigns from across the academic publishing programme
  • Analyse and lead in best practice for adoptions and textbook marketing, including inspection copy postcards, email marketing, and other adoptions-focused promotions
  • Employ telesales operative/agency twice a year to improve follow up rate and secure adoptions
  • Optimisation of Salesforce CRM use and reporting on adoptions, in conjunction with Sales team

KNOWLEDGE, SKILLS, EXPERIENCE

  • Demonstrable books marketing experience within academic publishing, including textbook marketing experience
  • Experience on budgeting/planning and monitoring budget spend
  • A solid understanding of academic adoption sales cycles
  • Experience of building and maintaining relationships both internally and externally, demonstrating a positive attitude and diplomacy
  • Excellent written and verbal communication skills including accurate spelling, grammar and punctuation and a good eye for detail
  • Close liaison with other departments i.e. editorial, sales, production colleagues
  • Keeping up to date with the latest developments in higher education and the publishing industry
  • Exceptional organisational, time management and prioritisation skills

TO APPLY

  • Send your CV, cover letter and salary expectations to this email, with ‘Marketing Manager, Philosophy and Adoptions’ in the subject line
  • In your application, state that you heard about this role through Creative Access