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Marketing & Events Manager – Scala Radio & Jazz FM

Jazz up your professional career with this brilliant opportunity to manage the marketing and events for two major radio brands!

Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including Kiss, heat, Magic, Grazia, Empire, Q and Absolute Radio. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight.

They are looking for a dynamic and talented Marketing & Events Manager to work across Scala Radio & Jazz FM. You’ll be responsible for implementing and assisting in driving brand awareness and reach of Scala Radio and Jazz FM, alongside wider brand objectives.

RESPONSIBILITIES

  • Main marketing contact for the brands and an exceptional brand guardian, ensuring brand values are reflected in all activity
  • Pro-active creation and delivery of commercial and marketing partnerships, plus post campaign analysis documents for all marketing led activity
  • Lead brand events, working closely with the Commercial Events Team where required
  • Organising talent photoshoots
  • Reporting on performance of brand’s KPIs and understanding the brand audience through detailed research
  • Managing internal cross promotion by identifying in-house opportunities to further promote the brands
  • Creation and delivery of paid for social advertising
  • Delivery of through the line marketing campaigns from ATL to digital
  • Liaise with on-air and online teams to ensure promotions are effectively communicated – attending weekly programming meetings and highlight PR opportunities
  • Work alongside Website Editor and Audio/Visual Producer to ensure that content is in line with brand strategy
  • Working with Heads of Marketing to manage digital, media and design agencies
  • Briefing and managing digital ad campaigns to coincide with station led marketing campaigns
  • Budget management and reporting
  • Be available on an ad-hoc basis to work on projects, initiatives and events outside of normal working hours

KNOWLEDGE, SKILLS, EXPERIENCE

  • Outstanding project management skills
  • Ability to develop and deliver a brand marketing strategy
  • Excellent communicator and project leader
  • Experience of delivering successful marketing campaigns across traditional and digital media
  • Experience of leading and working at consumer events
  • Excellent social media experience
  • Understanding of key reporting and analysis tools e.g. Google Analytics, Facebook & Twitter ads manager
  • An understanding of the technical principles of search and how to build content around search
  • Ability to influence a wide range of stake holders and manage a project team
  • Experience of line managing
  • Ability to adapt quickly and work with a varying budgets
  • Passionate about radio and music, preferably classical and/ or jazz music
  • Commercial focus/balanced with a desire to produce great content
  • Experience of working closely with agencies
  • Graduate calibre
  • At least 5 years marketing experience with a focus on ATL marketing, events, digital and relationship building experience essential

TO APPLY

  • Follow this link to apply
  • In your application, state that you heard about this vacancy through the Creative Access website