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Industry:Marketing
Contract Type:Fixed Term Contract
Salary or training bursary: £22,000 per annum
Contract
Duration:
6 months FTC
full-time
Company:HOME
Location:Manchester
Eligibility:
Open to all
Apply by:30/10/2020 - 12:00

Marketing and Sales Officer

Calling all marketers! Join this theatre, dance, film and arts venue in Manchester for an exciting new role...

Since HOME opened in 2015, they have had 2.9 million visitors, to see thrilling theatre and dance shows, experience great independent films from across the world, dive into the new art in their galleries, relax in their café and browse their bookshop.

HOME is looking for a highly self-motivated, ambitious, energetic marketing professional with proven experience of delivering integrated marketing campaigns, ideally in an arts organisation. You’ll play a big part in creating and evaluating their sales & marketing campaigns for their artistic programme and related engagement activity, building ticket sales and developing new audiences for their work.

Responsibilities

  • To devise and deliver creative marketing campaigns for HOME’s artistic programme which includes HOME theatre productions, visiting company theatre productions, commercial one-night shows and events, new film releases, film seasons and events, visual art exhibitions, education and engagement activity and talent development programmes
  • To support the Head of Marketing in delivering audience development and sales targets, including for groups and schools
  • To write audience specific copy for advertising, print, social media, website and direct marketing
  • To manage advertising campaigns from media buying, content creation to supply and evaluation
  • Manage print projects such as programme and brochures liaising with external designers, printers and distribution companies
  • Work with the Head of Communications and Digital Content Manager to create digital content for marketing campaigns and generate ideas, promotions and content for HOME’s social media channels
  • Compile and distribute e-newsletters via Mailchimp system
  • Monitor and administer marketing campaign budgets
  • Be a main point of contact for the marketing departments of visiting companies and Partners
  • Promote HOME’s programme face to face at external events, to generate leads and build relationships with community and group organisers
  • Assist with the collection and management of audience data on HOME’s box office system
  • To produce, as required, reports from the ticketing system for other HOME teams
  • To be aware of and operate within the GDPR legislation
  • To help in the maintenance and housekeeping of the Box Office database
  • To fulfil at least one Box Office shift per month
  • To arrange marketing communications with HOME members including the members newsletter and relevant on sale emails
  • To set HOME shows and events on sale when needed
  • Deputise for other members of the department as required
  • Implement GMAC policies, in particular those around diversity, environmental sustainability and access
  • Carry out additional duties as deemed appropriate by the Director of Marketing and Communications or Head of Marketing
  • Work evenings and weekends as appropriate
  • Undertake national & international travel as required

Knowledge, Skills, Experience

Essential

  • 1 year+ experience of delivering effective marketing campaigns that drive sales
  • An understanding of working with box office, CRM and e-marketing systems and of using customer data to drive income
  • Experience of evaluating marketing activity and audience data to inform future activity
  • Experience of commissioning, briefing and working with external suppliers including media planners, designers, printers, distribution channels etc
  • Strong knowledge of, and interest in, the UK arts scene
  • Understanding of, and strong commitment to, equality and diversity 
    Excellent organisational, scheduling and planning skills
  • Strong IT skills
  • Flexibility and ability to adapt quickly to a varying workload and demands
  • Copywriting and proofreading skills with strong attention to detail
  • Positive attitude and ability to work well as part of a team
  • Calm under pressure
  • Willingness to work unsociable hours, including evenings and weekends when required

Desirable

  • Experience running audience development campaigns in an arts organisation
  • Experience of the groups and schools market
  • Knowledge of legislation relating to copyright, data capture & data protection
  • Knowledge of the theatre and performing arts, visual arts and/or film sectors
  • Design and/or video editing skills

We welcome and encourage applications from candidates who are under-represented in the creative industries.

Please note that the company reserves the right to withdraw this listing prior to the official closing date, therefore we recommend getting your applications in early.


In order to apply for this opportunity, follow the steps below
Step 1: Complete the form below



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