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Industry:Music
Contract Type:Permanent
Salary or training bursary: £23,000-£28,000
Company:Garsington Opera at Wormsley
Location:Oxfordshire
Eligibility:
Open to all
Apply by:18/08/2020 - 17:00

Digital Marketing Manager

Are you passionate about digital marketing and filmmaking? If so, this opportunity could be yours...

Garsington Opera is a prestigious festival with performances in June-July each year. They are committed to promoting excellence and engaging the very best performers from around the world, as well as championing talent from within the UK who are just beginning to make their names on the worldwide opera stage.

They are looking for a proactive and creative Digital Marketing Manager to develop their social media and short-form video output within the company’s communications strategy. Working with the Director of Development & Communications, and in liaison with the Press & PR Consultant, the successful candidate will be responsible for engaging and growing their online community through producing content across all channels, using existing digital material as well as creating new engaging work. 

RESPONSIBILITIES

  • Develop and manage a programme of content to inform and enhance the experience of their audience and online community
  • Ensure that the organisation is using all social channels to their fullest potential, engaging with users and developing a look/feel for the organisation’s content on each platform
  • Sustaining and growing the engagement and reach of the organisation’s content worldwide
  • Be proactive in identifying and adopting new media, when appropriate, to ensure that the organisation is at the forefront of digital developments
  • Keep the organisation’s website up-to-date with engaging content/news, ensuring that regular maintenance on older pages is conducted to make the site easy to use
  • Monitor SEO & Google Adwords to improve search results, efficiently bringing the relevant content to each user when browsing
  • Create and develop mass-email templates, including segmenting data and using triggered emails
  • Ensure that the organisation’s web presence is maintained to the latest security and GDPR regulations
  • Create new video content for the organisation’s YouTube & social channels, including but not limited to interviews, digital panel events, short performances, education films
  • Edit and clip existing material for use on social channels
  • Continue to develop new ideas for film-based content, dependant on analytics, engagement and artistic resources available
  • Create digital programmes / adverts / brochures to be shared online, by email or placed in other publications, showcasing the organisation’s work or promoting future projects
  • Oversee the creation of printed marketing material where required

KNOWLEDGE, SKILLS, EXPERIENCE

Essential

  • An excellent communicator, with a creative flair
  • Proven skills in social media deployment
  • Experience of creating and editing short-form film for online use
  • Experience of working with a wide range of people, including artists / performers
  • Good time management skills with the ability to prioritise multiple requirements, work under 
    pressure and meet deadlines
  • Excellent IT skills, capable of comprehending a complex database, completing mail merges, 
    updating web pages and using MS Office applications
  • Good writing skills with an ability to summarise key information concisely
  • Close attention to detail, preferably with experience of proof reading
  • An adaptable team player who is comfortable working as part of a busy team, but also able to 
    work independently
  • Confident and well presented with a professional manner
  • Flexibility to work evenings and weekends when required
  • Ability to handle sensitive material with confidentiality

Desirable 

  • Knowledge of using Tessitura, Raiser’s Edge or similar database
  • Knowledge of using Drupal, WordPress or similar CMS
  • Interest in, or knowledge of, opera and classical music
  • Full UK driving licence and own transport

Please note that the company reserves the right to withdraw this listing prior to the official closing date, therefore we recommend getting your applications in early.

This opportunity is open to all candidates


In order to apply for this opportunity, follow the steps below
Step 1: Complete the form below



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