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Industry:Book Publishing
Contract Type:Permanent Contract
Salary or training bursary: £28,000 - £32,000
Company:Hodder Education Group
Location:London
Eligibility:
Open to all
Apply by:10/12/2021 - 17:00
Term:full-time

Senior Marketing Executive

Are you commercially aware and creative? Keen to take your next step in marketing? Carry on reading...

The Hodder Education Group, part of Hachette UK, has consistently grown both in the UK and internationally. They work alongside schools and colleges around the world to create books and digital resources that help teachers, students and parents.

They have an exciting opportunity for a Senior Marketing Executive to join the team, working across the brands Rising Stars, RS Assessment and Galore Park. They’re looking for someone who is keen to take their next step in marketing and take ownership of their own areas/lists. Working as part of the Primary and Assessment Marketing Team, you’ll have a good understanding of the marketing mix, have a proactive and can-do attitude and should be able to easily multi-task.

Responsibilities

  • Campaign management: Plan, design and execute marketing campaigns across all channels, which directly drive sales
  • Reporting: Ensure all campaigns are fully tagged and trackable, analyse and report on results against sales targets and KPIs
  • Leads: Generate high quality sales leads through on and offline activity including direct mail, PPC, Paid Social and organic search in SEO
  • Market research and testing: Undertake regular market research through surveys, online and face-to-face focus groups and use insights to influence strategy, product development and marketing plans
  • Market knowledge: Develop and maintain an in-depth knowledge of market conditions and their customer base
  • Data analysis and segmentation: Utilise their CRM system to identify target market opportunity, purchasing and market trends, key market segments and stakeholders
  • Budget and ROI: Manage and keep within defined budgets and maximise return on investment
  • Product development: Feed into new and compelling insight led propositions which will be customer focused and will differentiate them from their competitors
  • Case studies: Build relationships with key customers to generate high quality written and video case studies and impact studies to showcase their resources in action
  • Partnerships: In collaboration with the Publishing team identify and develop partnership opportunities

Knowledge, Skills, Experience

Essential

  • Commercially aware and genuinely creative, you will already have experience of developing and successfully running multi-channel marketing campaigns, which have resulted in impressive sales. The role is varied and requires expertise in all elements of the marketing mix on and offline
  • The ideal candidate will have worked in a busy marketing department and should be able to demonstrate campaign success

Desirable

  • Previous experience of marketing to schools and / or an understanding of tests and assessment would be an advantage

We welcome and encourage applications from candidates who are under-represented in the creative industries.


In order to apply for this opportunity, follow the steps below
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