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Industry:Book Publishing
Contract Type:Freelance Opportunity
Salary or training bursary: £35,000 - £38,000 GBP / $47,000 - $50,000 USD per annum (pro-rated)
Three to six months
Company:Bonnier Books UK
Location:Remote - could be US-based
Open to all
Apply by:17/12/2021 - 17:00

Marketing Manager, Brand Authors

Are you an experienced digital marketeer with deep knowledge of publishing fiction in the US and Canada?

Bonnier Books is home to 13 adult and children’s imprints, publishing across a wide variety of genres, for different ages. From crime to reading group fiction; memoir to self-help; activity to reference – they believe every book matters. Bonnier Books UK is owned by Bonnier Books, a family-owned company headquartered in Sweden. Bonnier Books is a top-15 world publisher.

Bonnier Books UK is looking for a freelance marketing manager to deliver on the strategy and plans for their key brand authors in the US and Canada.

As a resourceful and commercially savvy marketeer, you will have a track record of building successful direct-to-consumer marketing campaigns and will use this experience to inform the brand strategy in the US and Canada. You will create and execute multi-channel digital marketing campaigns for all upcoming publications and look for ways to broaden their authors’ readership in the US across both frontlist and backlist. You will be creative, commercially minded and action-oriented, and adept at using data to inform decisions and deliver results.


  • Work with the brand marketing manager to set and deliver on the strategy for their two key brand authors in the US and Canada
  • Build and strengthen readership around those author brands in the US and Canada through a primarily digital focussed campaign
  • Plan, execute and optimise pre-order and publication campaigns via all key digital channels for their authors’ upcoming titles
  • Plan, execute and optimise backlist marketing campaigns, including but not limited to seasonal and price promotions
  • Monitor competitor authors, market trends and identify audience building opportunities to grow readership for their key brand authors across formats and channels in the US and Canada

Knowledge, Skills, Experience

  • Deep knowledge of crime and historical fiction publishing in the US
  • Proven ability to create and deliver on strategic marketing and brand building campaigns, capable of driving strong sales and ROI
  • Skilled in audience development to grow online channels and communities
  • Extensive experience of all digital book marketing and social media platforms including Amazon marketing, Goodreads and Netgalley
  • Proven ability to use data to inform decisions
  • Effective copy writer
  • Ability to work effectively across functions and with teams internationally
  • Impeccable communication skills

We welcome and encourage applications from candidates who are under-represented in the creative industries.

In order to apply for this opportunity, follow the steps below
Step 1: Complete the form below

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