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Media Coverage

Fighting through to the top of your game with a little help from CA!

What is it like landing a dream job as a BBC sports reporter? And how difficult is it to break through? Daniel Raza, 23, talks about his climb to BBC TV Sports News and how Creative Access gave him the leg up that he needed. 

“We don’t see a lot of Asian faces on the television or hear enough diverse voices on the radio. It’s almost embedded into people that chasing a career down that path is a bad idea. Things have changed though.

“There is such an appetite and now for content that reflects the lives and experiences of people from the Asian community.

“There are so many voices and stories that aren’t being heard and as representation increases in media, we’ll see more of what reflects Britain as a multicultural society.”

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