In an article on closing ethnicity and gender pay gaps, PRWeek spoke to agencies about the biggest barriers within the advertising agency and how to change.
WDW Entertainment spoke of calling out the limitations of advertising roles in the echo chamber. They explained that their partnership with Creative Access have helped diversify their applicant pool:
“When we have advertised jobs historically on our social channels or via word of mouth most applicants have been white. The biggest challenge has been the pipeline. since working with Creative Access this has changed exponentially.”
Read the article in full here.