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Insights from a World Book Day Intern

Insights from a World Book Day Intern

We caught up with Toni Ayonrinde, who we placed at The Booksellers Association as a World Book Day Intern in November 2019. She gives us an insight into what it’s like working with this exciting charity…

Happy World Book Day!

World Book Day is an annual worldwide celebration of reading and books. I have been working at World Book Day, a UK and Ireland charity encouraging children and young people to read, since November.

World Book Day is a day I remember fondly from childhood, as a time to discuss my favourite books and characters. However, throughout my time at the charity, I’ve learnt there are months of preparation that go into the events held during and around the day. I’ve also learnt a lot about the year-round activities of the World Book Day charity, promoting reading by providing free resources, competitions for free books and inspiring content from authors and illustrators.

“I’ve learnt there are months of preparation that go into the events held during and around the day.”

A lot of my responsibilities have focused on this year’s main campaign – Share A Million Stories. This is part of World Book Day’s large ‘Share A Story’ project to encourage children and young people to read for pleasure for 10 minutes every day. This year World Book Day is aiming to reach a total of 1 million stories shared with children across the UK and Ireland between February and the end of March.

One of my highlights at World Book Day has been attending an event at the UK Parliament this week. MPs spoke to World Book Day staff about the Share A Million stories campaign, and how they could encourage children and families to read for pleasure in their local constituencies. It was great to see a large turnout and enthusiasm from the MPs about World Book Day!

“MPs spoke to World Book Day staff about the Share A Million stories campaign, and how they could encourage children and families to read for pleasure in their local constituencies.”

I also work on various projects for World Book Day events and its year-wide activities. For example, I liaise with publishers when planning editorial content, free reading resources and competitions. I have also been part of the preparation for a series of exciting video Masterclasses from authors such as Matt Haig, Eoin Colfer and Cressida Cowell. Additionally, I’ve coordinated with publishers for Q&As with authors such as Onjali Q Rauf, Konnie Huq and Muhammad Khan.

A major discovery for me was learning how much coordination across various sectors goes into preparing World Book Day. For example, I’ve attended World Book Day meetings with representatives across various industries, including bookshops, publishers and literacy charities to discuss how to make the day magical!

I’ve enjoyed my time discovering what goes into planning a major annual event!